It was born in South Korea with a particular focus on the local K-pop market, but it is open to any music genre and to artists and creatives from all over the world.
K-pop is currently one of the fastest-growing markets out there. Born in the 1990s as a modern evolution of Korean folk music, it has been particularly successful since the 2000s, thanks to fusion with Western music genres such as hip hop, R&B, reggae, dance, rock, folk, jazz and others, distancing itself from the country’s traditional music.
One of the peculiarities of the K-pop music scene is that of the so-called idols, i.e. artists who are able to gather around themselves a wide base of fans with whom they maintain continuous relations through concerts, meetings and via social networks.
The success of K-pop has become global over the years, particularly in East Asia and Southeast Asia, but also in Bangladesh, India, Latin America, North Africa, South Africa and the West.
The most famous case in the world is certainly that of PSY, whose hit song “Gangnam Style” in 2012 was the most-watched video in the history of YouTube, becoming the first to reach one billion views. To date, the video has almost three and a half billion views, although it lost the record in 2017.
More recently, a K-pop boy group, BTS, has taken the world by storm with a relay of mega hit songs including “DNA,” “Fake Love,” “Idol” and “Boy with Luv (feat. Halsey),” reaching No.1 in over 73 countries (iTunes) and winning the Top Social Artist Award for three consecutive years at the Billboard Music Awards.
For some time now, the new trend in pop music has been the collaboration between artists, and the K-tune platform aims at facilitating the interaction between artists who are very distant from each other, through a system based on the sharing of copyright.
As a matter of fact, finding professional collaborators using traditional methods is extremely difficult and limited, whereas using a collaborative platform like K-tune makes it very simple. Moreover, the method for copyright sharing eliminates many of the common risks arising from possible plagiarism or unfair revenue sharing.
K-tune is a platform designed for industry professionals, but it is actually open to everyone, even amateur musicians.
The goal is to become a real virtual meeting place on a global level for all those who create music, regardless of the genre or the successes already achieved.
For this purpose, a fundraising campaign is underway that aims to raise $15 million through an ICO that will be launched shortly on Eidoo.