Cryptocurrency publications have written reams about the technical aspects of virtually every coin, token, exchange, or network you can mention. Many writers focus entirely on the software foundations of particular blockchain projects, producing articles that are stuffy and highly technical.
There is a distinct lack of analysis dedicated to a crucial aspect of any financial project – marketing. Anyone who’s undertaken a business venture before can tell you that how you advertise your product or service is as important as the offer itself – sometimes more.
This is no more true than in the crowded and competitive online marketplace of crypto. There is an almost limitless amount of coins available to pick from, meaning individuality and attractive advertising are vital for a token to succeed.
In this article, we’ll compare and contrast three cryptocurrencies on the market today: Big Eyes Coin (BIG), Litecoin (LTC), and Avalanche (AVAX). All of these platforms have taken unique approaches to market their coins. Read on to find out what each currency is doing to stand out from the herd.
Litecoin: Clean, Crisp, Comfy
The first project we’ll examine is Litecoin (LTC). This currency was designed as a lightweight alternative to Bitcoin (BTC), and has often been called the ‘silver’ to Bitcoin’s (BTC) ‘gold.’
Immediately impressive from a marketing perspective is the coin’s homepage. It’s easy on the eye, with a blocky, all-caps font, animated graphics advertising the coin and its services, and a clean, cream colour scheme. Litecoin’s (LTC) website oozes professionalism and style and is decorated with attractive pictures of well-dressed people. While this has little and less to do with cryptocurrency, it’s very smart advertising.
Also easily accessed from the coin’s website is a dedicated news section, where articles about the coin, its platform, and its community are displayed. This news hub is a great read with a cup of morning coffee and is a genius way to keep investors informed, while also ensuring they’ll keep visiting Litecoin’s (LTC) website for increased traffic.
Overall, the marketing, brand ethos, and graphic design attached to Litecoin (LTC) lend it a great deal of appeal. Accomplished marketing such as this signals to investors that this is a project that takes itself seriously.
Avalanche: Modern, Moody, Mature
Avalanche (AVAX) is another cryptocurrency with an impressive marketing philosophy. Upon reaching their landing page, you’ll be greeted with an ultra-modern abstract backdrop, with warm, inviting colours and an exciting slogan: ‘Welcome to Multiverse.’
Everything about Avalanche (AVAX) screams competence and maturity. From its stylish logo, eye-catching name, and token abbreviation to its impeccable web design and animated .gifs simplifying its software process, you’d be hard-pressed to find many blockchain projects with such a well-thought-out design essence.
Topping things off, Avalanche (AVAX) has dedicated links on its webpage for press materials, brand guidelines, a journalistic kit, and a web page specifically for press inquiries. This is the kind of marketing excellence you’d expect from major international corporations – and lends credibility to the project and its vision.
Big Eyes Coin: Furry, Friendly, Funky
Taking things in another direction, there’s a new meme coin on the scene, and the team behind it has taken a unique and creative approach to market their coin.
Big Eyes Coin (BIG) draws its theme from the super-adorable cat Big Eyes, the token’s mascot. Brought to life in an art style reminiscent of anime and cartoons, Big Eyes the cat is plastered all over the brightly coloured website of Big Eyes Coin (BIG).
With expertly-drawn backdrops depicting the token’s furry figurehead, the marketing of this token mirrors the project’s slogan: ‘Cute is currency.’
The Big Eyes Coin (BIG) team has even begun a series of comics, shared on the token’s Instagram page, bringing storytelling into the advertisement of the coin.
A unique approach to be sure, but a potent one. Big Eyes Coin (BIG) is in its presale phase and has raised almost $9M. The coin’s kawaii kitty is doing some heavy lifting, once again reinforcing the importance of branding and marketing for crypto projects.
From the examples discussed above, it’s clear that coins prioritising marketing, branding, and graphic design have found no small measure of success.
When blockchain projects stand out, they get noticed, and one of the best ways to make your project pop off is to find exciting ways to market its unique selling points.
Perhaps it would be wise for the analysis of cryptocurrencies to include more examination of marketing matters in the future – they’re more important than they may seem.
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Big Eyes Coin (BIG)
*This article has been paid. The Cryptonomist didn’t write the article nor has tested the platform.