Bybit, among the largest cryptocurrency exchange platforms in the world, announces its imminent expansion into Indonesia thanks to a strategic collaboration with NOBI, a digital financial asset platform.
The goal is to launch Bybit Indonesia, a dedicated platform tailored for the local market, at a time when the country is establishing itself as one of the most dynamic and rapidly growing in the global digital asset landscape.
Summary
The Context: A Rapidly Expanding Market
During the Coinfest Asia 2025, Ben Zhou, co-founder and CEO of Bybit, had already emphasized the strategic importance of Indonesia, describing it as one of the most promising digital markets.
With over 18 million active users in the cryptocurrency sector and a growing awareness from both investors and institutions, the country represents one of the most vibrant realities in Southeast Asia.
According to the latest data from the OJK (Indonesian Financial Services Authority), the total value of cryptocurrency transactions in 2025 reached 409.56 trillion rupiah, confirming steady growth despite global macroeconomic volatility.
This positive trend is accompanied by an increasingly favorable attitude from the government, which views cryptocurrencies as a credible and innovative digital asset.
The Vision of Bybit and NOBI: Accessibility and Innovation
Ben Zhou highlighted how Bybit, with a daily trading volume of $63 billion and over 75 million active users globally, is ready to support the development of the Indonesian crypto ecosystem.
“Observing the growth of the crypto market in Indonesia, Bybit acknowledges the country’s progressive stance and the increasing focus on sector development,” stated Zhou.
“Leveraging this momentum, Bybit is optimistic about contributing to the long-term growth of the crypto industry in Indonesia, providing easier access to digital asset trading for local users.”
Lawrence Samantha, CEO of NOBI, also emphasized the importance of this alliance: “This partnership with Bybit marks a new chapter in expanding access to cryptocurrencies and localizing world-class products under Bybit’s leadership.”
In the future, Bybit Indonesia will strengthen the local crypto community through education and user-oriented solutions, ensuring continuous growth and excellent exchange services.”
A Regulatory and Transparent Approach
Founded in 2018, Bybit has distinguished itself for its “regulatory-first” approach, prioritizing compliance with regulations in every target market.
Before targeting Indonesia, Bybit obtained the SCA (Securities and Commodities Authority) license to operate in the United Arab Emirates and the MiCAR (Markets in Crypto-Assets) approval for the European market. Currently, the platform is undergoing the evaluation process by the OJK, necessary to obtain the final go-ahead for operations in Indonesia.
Transparency and security remain fundamental pillars of Bybit’s strategy, which continues to strengthen its international presence through targeted partnerships and constant alignment with local regulations. The goal is to consolidate the digital asset ecosystem, especially in partner countries, ensuring integrity and reliability.
The Expected Impact of Bybit and Nobi: Innovation and Growth in Indonesia
The arrival of Bybit Indonesia marks a crucial step in accelerating innovation in the national crypto sector. The collaboration with NOBI promises to create a solid synergy, capable of supporting the development of the cryptocurrency market not only in Indonesia but throughout the Southeast Asian region.
The strategy of localizing products and services, combined with a commitment to financial education and user-centricity, aims to make digital asset trading more accessible, secure, and transparent.
In a context of constant growth in users and transaction volumes, the presence of a global player like Bybit can help consolidate trust in the sector and stimulate further investments and innovations.
Bybit: A Bridge Between Traditional and Decentralized Finance
Bybit has established itself as one of the leading cryptocurrency exchange platforms worldwide, serving a global community of over 75 million users.
Since 2018, the company has built a reliable infrastructure through partnerships with leading blockchain protocols, becoming a benchmark in on-chain innovation.
Bybit’s mission is to bridge the gap between traditional finance (TradFi) and decentralized finance (DeFi), offering intuitive, cutting-edge, and user-oriented experiences. The goal is to enable users to fully leverage the potential of Web3, making the crypto ecosystem increasingly open and accessible.
Future Prospects: Towards a New Era for the Indonesian Crypto Economy
Bybit’s entry into the Indonesian market through its partnership with NOBI marks a turning point for the entire cryptocurrency sector in the country.
In a context of sustained growth, favorable regulation, and increasing interest from investors and institutions, the new Bybit Indonesia platform is poised to become a benchmark for innovation and the dissemination of digital assets.
The synergy in Indonesia between two leading entities like Bybit and NOBI promises to strengthen the local crypto community, promote financial education, and offer increasingly advanced and secure solutions.
All this will help solidify Indonesia’s role as a strategic hub for the cryptocurrency market in Southeast Asia, paving the way for a new era of growth and innovation.
