Last Monday, Poseidon DAO hosted in its space the duo 1500 LABS, with whom it will officially launch its space on SupeRare on 27 February.
Summary
1500 Labs
1500 Labs is a collaboration between Debora Hirsh and Martin Gimenez Larralde, aimed at bringing their art to the NFT world. Debora, the daughter of a Brazilian entrepreneur, worked in the business field, both in the United States and Brazil, before devoting herself to art.
Martin, on the other hand, started out as an artist and from Buenos Aires, his hometown, soon moved to New York where he continued his art career and graduated with a degree in art. Both currently live and work in Milan.
The 1500 LABS project was born recently as a result of the two artists’ curiosity about the new frontier of art: NFTs.
To struck the duo was not only the technology behind the non-fungible tokens, which always provides stimuli and pushes them to explore new tools such as generative art and coding, but also the environment that came to be created around this new form of art.
A healthy, completely disintermediated and interconnected environment aimed at facilitating artists’ market entry and allowing anyone who appreciates art to become a collector.
A completely different environment from the traditional art world, where gallery owners and large institutions rule supreme.
According to 1500 Labs, the NFT world finds its strength precisely in the peculiarity of direct communication, inclusiveness and mutual support among professionals that permeate this sector.
According to the duo, a move closer to traditional art standards shows more pitfalls than benefits.
Art & Process
The art of 1500 LABS is based on transformation that produces an unexpected, harmonious, and sometimes uncomfortable aesthetic.
The creative process always begins with photos taken by the artists themselves of luxury storefronts or objects characteristic of major brands which are then post-produced, combining and deforming the images to convey a message.
Short video-loops are then created and combined with music, also produced by the duo. The combination of antique objects with modern luxury products in order to give the objects a new energy, denaturalizing them, is also not disdained.
Space SR
On 27 February, 1500 LABS will open the space on SuperRare by Poseidon DAO with 5 works that are a perfect synthesis of their artistic journey: animated and music-driven video-loops in which objects from major fashion houses are completely transformed and distorted, to convey the message of perpetual change, which permeates our world.
