Some marketers still believe that blockchain is just a buzzword associated only with Bitcoin, but it’s much more than that, which is one of the reasons it is important to improve digital marketing strategies.
Blockchain technology is all about trust, transparency, security, decentralization, and immutability. And this is exactly what modern marketers need to mention to improve their strategies.
Detecting and preventing ad fraud
Do you spend lots of money on online advertising but get no positive results? You’re not the only one with this problem.
According to statistics, every $1 out of $3 spent on online ads is snatched by fraudsters. So it’s not a big surprise that most marketers do not achieve their goals no matter how hard they try.
Advertising fraud is becoming a critical issue in the marketing industry. And nowadays, there is only one optimal solution that can be applied – blockchain technology.
If you don’t want to pay for fake clicks and impressions, you should start using blockchain-powered advertising platforms that display clicks in a real-time mode. It will allow you to optimize your advertising campaign, to decide who, when, and where gets engaged with your links, and to bring quality traffic to your website.
Get relevant statistics and analytical data
Ad fraud causes another big problem – it significantly distorts the analytical data you collect. Sadly, fake clicks and impressions not only waste your marketing bucks but also lead to inaccuracy in statistics you use to make important strategic decisions.
Let’s say you’ve spent $100 on PPC ads to drive more traffic to your website. According to statistics, most of your traffic has come from two countries: Egypt and Sri Lanka. If you take this data into account, you will presuppose that your product is popular among Egyptian and Sri Lankan buyers. Naturally, you will decide to invest more money in targeting these two markets, and that will be a mistake.
But if you use blockchain-powered advertising platforms, you will be able to check from where your traffic actually comes and will avoid this mistake. If you get to know that clicks have been generated not by real users but click farms, you will stop wasting your money on the ineffective ad campaigns.
Collect more customer data
Modern people do care about cybersecurity, and they do not like to share their personal data with third parties. A recent survey shows that 65% of consumers believe that companies are vulnerable to hacks and cyber attacks. And only 25% of people surveyed believe that most companies handle their sensitive personal data responsibly.
That explains why it’s so challenging to convince customers to provide their emails and other personal data. If you want to collect more data, you should prove to your target audience that you can handle their data in an effective and safe way.
Using blockchain security solutions, you can build trust with your customers. You can create a decentralized personal data management system that ensures users control over their data. You can use transactions in your system not only for financial purposes but also for storing, querying, and sharing sensitive data.
Boost your influencer digital marketing efforts
Today, experts consider influencer marketing as one of the most effective forms of marketing. And it’s expected that 65% of influencer marketing budgets will increase in the coming year.
However, there is one big unsolved problem related to influencer marketing: 61% of marketers agree it’s challenging to find reliable influencers for an ad campaign. There are thousands of influencers on social media platforms, but not all of them are real.
The digital world is full of fake influencers – people who are followed by fake accounts and bots. Fake influencers are fraudsters who get money from companies for advertising their products but do not exert any meaningful influence over a real audience.
If you don’t want to get tricked by a scammer, take advantage of blockchain-enabled influencer advertising platforms.
These platforms allow you to validate the identity of the chosen influencers and check their followers for bots and fake accounts. It means you can find out in advance whether you pay money to a real influencer or a fake one.
Cut your digital marketing budget with blockchain
Google and Facebook are two influential companies that connect the advertisers with publishers from all over the world. They both play the role of the middleman that helps brands to find the right website to display their ads.
Google and Facebook work effectively, and the only problem is that they charge brands a huge commission. Luckily, blockchain technology can solve this problem and bring publishers and advertisers together for little or no money.
It means that by implementing blockchain in digital marketing, you can deal directly with publishers without involving a middleman. You can stop paying enormous commissions to Facebook and Google and achieve great marketing results.
Wrapping it up
Blockchain-powered marketing solutions are already here. And you can benefit from them if you use them wisely.
Leveraging blockchain technology, you can boost customer data collection, prevent frauds, slash your digital marketing spending, and much more. So don’t miss your chance to learn more about new blockchain solutions and gain a competitive advantage.
In 2020, innovations run the business world. So if you want to keep your company afloat, you should strive to implement the most advanced marketing solutions as soon as they emerge in the market.