Are you using all the SEO tools at your disposal, but nothing seems to be working effectively for your marketing? Do you know that if used correctly, your email marketing can help boost your website ranking on search engines?
A strong SEO email marketing campaign can help any website rank high on search engines. You just need to know how to use them together efficiently.
With this article, we bring you the most efficient ways to improve your SEO results with the help of email marketing and some other tools.
Personalize your email content
The reasoning behind personalizing your email content is pretty straightforward; the more traffic you get on your website, the more search engines direct traffic to your site.
Personalizing your email content with your website links is a great way to get your target audience to visit your website. Here are some steps to follow to personalizing email content:
- Include a poll or survey into your email newsletter. This poll/survey should ask your mailing list specific questions like; what kind of content they want to receive, and even how often they wish to receive it, etc. The purpose of this survey is to help you segment your mailing list. Of course, there are platforms like Mailchimp which use AI to obtain this information. It all depends on the tools available to your business.
- Once you have this information, make sure you are only sending personalized emails to your segmented subscriber list.
- The personalized emails you send to them should contain links to blog content on your website that they will be interested in reading.
Because these links are specific to that particular audience segment, it is easier to get them to engage with your site content, increasing the value of your website on search engines.
Add social media links and share them through email marketing
Adding social media links and using email marketing to share them is a great way to improve your SEO ranking through the exposure social media avails.
Research done by Cognitive SEO recorded that the highest-ranked pages are also the highest shared on social networks.
When you create optimized email content that people want to see, you make it visually appealing and give them the ability to share it with their community; you are essentially building traffic to your website, which is what you want.
Test various SEO keywords
If you are new to email marketing, you should know that testing is essential to a successful content marketing strategy, it is also an ongoing process. The same goes for your SEO email marketing.
Conduct various SEO keyword tests regularly. There are numerous SEO keyword tests you can do for your email marketing. One such test is the A/B test.
With A/B testing, send different versions of your email marketing content to your selected segment group, you can switch up the subject line, the CTA, and even the email template. After doing this, collate the data to see which version had a better response. This will tell you what that particular audience segment responds to the most.
Whatever results you get from these tests will help you develop a stronger content strategy, which will help your ranking on search engines.
Repurpose your emails as blog content
Creating useful and insightful SEO email marketing takes a lot of time, this is where repurposing email marketing content comes in. Repurposing SEO email content is useful not only to save time on content creation but also to get search engines to index your content to influence web ranking.
To go about this, you can turn your email newsletters into blog posts. This will allow your audience to interact with your content on various platforms, and you are ensuring that your readers who aren’t on your mailing list don’t miss out on your content.
Overall, repurposing SEO email marketing content improves your SEO results on search engines.
Make use of CTA
Call to actions can increase conversion by as much as 121%. It is no surprise then that your SEO ranking can benefit from them if you infuse them in your email marketing campaign.
Your CTAs can be used to increase traffic on specific pages on your website, telling search engines that people find those pages valuable and thus increasing your ranking on said search engines. You can even direct your audience to your product page through a perfectly placed CTA in your email newsletters.
Another way you can use CTA to increase SEO ranking is by encouraging your audience to leave a review. A review tells search engines like Google that people found your website helpful. This can positively impact your search engine results.
Use carefully crafted SEO email marketing to increase on-site metrics
Another factor that can increase your search ranking is the engagement you have on-site. On-site engagement is the amount of time people spend on your website, so if search engines see people visit your site and leave in seconds, it could negatively affect your web ranking.
Increase the time spent on your website by your audience by using your email newsletters to spark interest in your users. You can give them a snippet of content they are interested in learning about, then direct them to your website for more.
Because this is something of interest to them, they will spend a long time on your website reading the content. This will help you rank higher on search engines.
If you aren’t good at writing snippets like this, you can leverage the use of content writing service review websites like Online Writers Ratings to find professionals who are exceptionally skilled in this respite.
Out of everything mentioned here, it is essential to note that tracking the results of your email marketing strategy is paramount. With proper tracking of your email marketing endeavours, you will know how they are helping your SEO ranking on search engines.
You will also be aware of the actions you are taking which aren’t benefiting your SEO results. This will help you make informed decisions about your email marketing.