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Marketing improves with Augmented Reality

Augmented reality has been trending in recent years and it would seem that it can also be used to improve marketing campaigns.

It doesn’t matter what type of product or service we offer our client: in order to promote it, everyone has to do marketing and carry out campaigns aimed at their target audience.

In fact, even if you have the best product or service on the planet, this is not enough to attract users because they might completely ignore its existence and this would not allow its creators to monetize.

Obviously, advertising campaigns are diverse and different media can be created, both on a traditional level such as television, radio and local newspapers, as well as digitally, especially using the various social media, which vary according to the user to whom our product is aimed.

The costs that need to be diverted to these campaigns can be as high as millions of euros to promote a single product, and in fact marketing campaigns have become an increasingly significant part of a company’s income statement.

As the number of people and products that crowd the various social media channels has become increasingly large, it has become impossible, so usually those who spend the most get more visibility.

Therefore, how can we make up for this and get noticed effectively?

An answer can be found in the augmented reality (AR) sector.

In this way digital information interacts with real-world tools, for example a QR code, and through a device like a smartphone, it can be displayed and made interactive.

Augmented reality technology has matured over the years but only since 2009 has it grown, especially with “augmented advertising” campaigns.

Interestingly, in 2012 Spam Magazine was born in Italy, the first magazine free and completely in AR, demonstrating that the publishing sector is also able to support something digitally evolved.

While on the one hand we have incredible and revolutionary technology, on the other, few still manage to create a marketing campaign using AR, both in terms of cost and ideas to make it attractive to the consumer.

Amelia Tomasicchio

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