Gemini survey: 14% of Americans own cryptocurrencies

According to a recent survey conducted by the US exchange Gemini, there are more than 21 million people in the United States of America who own cryptocurrencies, or about 14% of the entire population. 

The report “The State of U.S. Crypto 2021” reveals that Gemini’s survey was conducted among 3,000 investors and consumers in the United States, and shows that an increasingly mainstream consumer base is taking an interest in cryptocurrencies.

Gemini’s cryptocurrency survey

The interviews were conducted between October and November 2020, i.e. before the massive 2021 bullrun was triggered. Therefore, the report may reveal underestimated data compared to the current reality. 

A total of 921 cryptocurrency owners and 1,697 consumers interested in learning more about cryptocurrency were interviewed.

The average age of investors was 38 years old, revealing that this is not just a market for millennials, although they are in the majority. In fact, the average age of those interested who have not yet purchased was higher, at 44. 

Another interesting fact is that the majority of curious shoppers are women (53%) compared to men (47%), perhaps because men are dominated by those who have already made a purchase. 

The report reveals that this audience is more mainstream than in the past, potentially representing a change in the future of what we currently consider the typical cryptocurrency holder. 

In fact, the data also shows that cryptocurrencies are less and less seen as speculative assets, and more and more as part of a long-term investment strategy, with the majority of investors reporting that they have purchased for long-term holding.

Finally, it is estimated that around 14% of the entire US population owns cryptocurrencies, corresponding to 21.2 million adults. Furthermore, this figure may be an approximation by default. 

The report therefore concludes that awareness of cryptocurrencies is growing, and acceptance is becoming mainstream. Indeed, there are now more people in the US who are interested in cryptocurrencies than those who are completely uninterested, and it is estimated that an additional 19.3 million Americans could enter the market in the next 12 months.