Apparently it’s official: the second Lamborghini NFT collection is coming in February. The news is confirmed by the Blockworks Twitter account, which reads:
Lamborghini to launch its second NFT collection on NFT marketplace VeVe Feb 19
— Blockworks (@Blockworks_) February 15, 2023
NFT projects by Lamborghini: everything there is to know
Among Lamborghini’s various NFT projects, the first one is called Lamborghini Space Key. Through a collaboration with NFT Pro and RM Sotheby’s, the Sant’Agata Bolognese automaker received bids for the five copies of physical and digital artworks created by renowned artist Fabian Oefner exactly one year ago.
Each of Lamborghini’s other NFT auctions that followed were fifteen minutes apart. In addition, each auction lasted 75 hours and 50 minutes, which is the same time it took Apollo 11 to take off and enter lunar orbit.
It is worth mentioning that the Space Key contains carbon fiber elements that Lamborghini sent to the International Space Station in 2020 as part of a joint research program.
These elements, which have been engraved with a unique QR code, refer to the digital component: a series of five photographs of a Lamborghini Ultimae heading for the stars.
The images depict lifting the car off the ground at five different moments within seconds of each other. Components, the engine, transmission, suspension and hundreds of nuts and bolts splash off the car’s chassis like the combustion flame of a rocket.
It may look like a computer-generated image, but it is actually a work created entirely from real-world elements by artist Oefner. The photograph of Earth’s curvature was created by sending a probe balloon equipped with a camera to the edge of the stratosphere.
The artist then carefully assembled all these images to depict an artificial instant. Each of the five Lamborghini NFTs contains more than 600 million pixels. By enlarging the images, it is possible to observe the hidden details of these hyper-realistic photographs.
The Lamborghini Aventador worth $1.6 million
Prior to this new upcoming collection, the latest Lamborghini Aventador Ultimae was sold at auction with an NFT for $1.6 million. With one real and one digital version, this is how the Lamborghini Aventador LP 780-4 Ultimae Coupe version says goodbye.
The last ever example was sold at auction by RM Sotheby’s on 21 April at a record price of $1.6 million (more than 1.4 million euros). Not only that, along with the actual supercar the collector was awarded a one-of-a-kind NFT created in collaboration with digital artist Krista Kim, music producer Steve Aoki, and agency INVNT GROUP.
In addition to owning the most exclusive Aventador Ultimae in history, the collector received numerous Lamborghini-signed “bonuses.” For example, he will have access to VIP services such as virtual previews of future limited-edition models, a private tour of the Museum, and a virtual “Meet and Greet” with Steve Aoki and Kirsta Kim.
The NFT digital artwork was created by Krista Kim and is inspired by the customizations found on the real Aventador created through Lamborghini’s Ad Personam program.
The Ultimae is simply the most powerful Aventador ever built. The Lamborghini is equipped with a 6.5 V12 “Rear Longitudinal” engine increased to 780 hp, which is 40 hp more than the S and 10 hp more than the SVJ.
Lighter by 25 kilograms than the S, it relies on a 7-speed ISR robotized gearbox to reach 355 km/h and accelerate to 100 km/h from a standstill in 2.8 seconds.
Just like the latest example, the other 599 Ultimae have also been customized down to the smallest details by their respective customers. The first models have already been delivered during the summer of 2021.
In order to distinguish it, it is enough to notice that the front air intakes have a different layout, while the alloy wheels are in the exclusive Silver Dianthus design.
Lamborghini’s four NFT series released until March 2023
The first two NFT-related projects mentioned above were a major success, and Lamborghini launched the next series, which started in August 2022 on the dedicated website. The protagonists of these virtual collectibles will, of course, be the Sant’Agata Bolognese company’s super sports cars.
Christian Mastro, Marketing Director of Automobili Lamborghini, said on the subject:
“Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of the dream of children and adults, an expression of design and art that underlines our value of authenticity. NFTs are the new unconventional and exclusive proposal, a way to pave the way for a new form of expression for the younger generations.”
In this new series of NFTs, collectors will be able to visit and discover numerous places with the Italian brand’s super sports cars. The collection consists of four NFTs released every month for four consecutive days until March 2023, available for purchase for 24 hours only. The fourth NFT will be available in a special, limited edition of only 63 units.
At the end of the campaign, only those who have acquired all the monthly NFTs issued, the three regular NFTs or three regular NFTs plus the limited edition, will receive a special NFT in addition.
In addition to the purchase of the NFTs, there will also be some exclusive experiences for collectors. During the course of the campaign, other exclusive surprises will be announced, including digital artwork of the Centro Stile Lamborghini produced for “The Epic Road Trip” campaign to those who purchase two full monthly collections.
Finally, for those who have completed the first four months there will be a chance to participate in a special tour of the Sant’Agata Bolognese headquarters.