The Dutch company Amdax, based in Amsterdam and already active in services related to digital assets, has announced the intention to launch a new company called AMBTS (Amsterdam Bitcoin Treasury Strategy). The goal is ambitious: to bring AMBTS to listing on the Amsterdam Stock Exchange (Euronext Amsterdam), one of the main financial markets in Europe.
Summary
The context: Bitcoin at all-time highs
The initiative by Amdax comes at a particularly favorable moment for Bitcoin, which in 2025 has already recorded a value increase of nearly 32%, reaching new all-time highs. This positive trend has been fueled by a series of regulatory victories achieved by the sector, also favored by the return of Donald Trump to the White House.
Trump, who has self-proclaimed as the “crypto president,” has helped to strengthen the confidence of investors and institutions towards criptovalute, thanks also to his family’s initiatives in the sector during the last year.
The strategy of Amdax: AMBTS, a listed Bitcoin treasury
According to the statement by the CEO of Amdax, Lucas Wensing, the decision to create a treasury company dedicated to Bitcoin stems from a precise observation:
“Over 10% of the Bitcoin supply is now held by companies, governments, and institutions. We believe it is the right time to establish a Bitcoin treasury company with the aim of obtaining a listing on Euronext Amsterdam, one of the main European exchanges.”
The mission of AMBTS will therefore be to serve as an institutional investment vehicle, allowing private and institutional investors to gain exposure to Bitcoin through a regulated and listed instrument.
This model fits into a global trend that sees a growing number of companies and institutions accumulating Bitcoin as a store of value and a portfolio diversification tool.
The financial details of Amdax: capital raising and long-term goals of the AMBTS project
To realize this ambitious project, Amdax and AMBTS plan to initiate a first capital raising aimed at private investors. This initial financing phase will be crucial to support the growth of the new company and to position it as one of the main players in the European cryptocurrency market.
The long-term stated goal of AMBTS is even more ambitious: the company aims to hold at least 1% of the circulating supply of Bitcoin. A milestone that, if achieved, would confirm AMBTS as one of the largest institutional holders of Bitcoin globally, further strengthening Amsterdam’s position as a European hub for financial innovation.
The role of institutions and the new regulatory scenario
The announcement by Amdax reflects a profound transformation in the way Bitcoin is perceived by financial markets and institutions. If in the past cryptocurrencies were considered a marginal or even risky phenomenon, today the interest of companies, governments, and institutional investors testifies to a growing legitimization of Bitcoin as a strategic asset.
The return of Trump to the presidency of the United States has represented an additional catalyst for the sector. His openness towards cryptocurrencies and favorable policies have contributed to creating a climate of trust, pushing more and more players to consider Bitcoin as an essential component of investment and treasury management strategies.
Amsterdam and Europe at the center of innovation
The choice to focus on Euronext Amsterdam is not random. The Dutch stock exchange is confirmed as one of the main European financial centers, particularly attentive to innovation and the integration of new technologies in the capital markets.
The project by Amdax and AMBTS could therefore represent a replicable model in other European countries as well, promoting the creation of an increasingly solid and regulated ecosystem for investments in cryptocurrencies.
Future prospects: towards a new era for Bitcoin
The initiative by Amdax marks a turning point for the European cryptocurrency market. The creation of a treasury company entirely dedicated to Bitcoin and its future listing on the stock exchange represent a strong signal of the sector’s maturation and the growing demand for regulated and transparent investment instruments.
With Bitcoin at all-time highs and a favorable political and regulatory context, the AMBTS project could pave the way for new forms of institutional and private participation in the world of cryptocurrencies, consolidating the role of Europe – and Amsterdam in particular – as a protagonist of the digital financial revolution.
Ultimately, the strategy of Amdax and the birth of AMBTS testify to how Bitcoin is becoming increasingly central in the investment strategies of companies and institutions, marking the beginning of a new phase of growth and integration between traditional finance and digital innovation.
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