With its latest recognition on the Fortune 2026 ranking, the asus most admired status underscores how strategic design, AI leadership, and sustainability are reshaping the company’s global profile.
Summary
ASUS marks 11th appearance on Fortune’s 2026 list
On January 23, 2026, in Toronto, ASUS announced its eleventh inclusion on Fortune‘s World’s Most Admired Companies list. This recurring recognition highlights the company’s strength in managing assets, long-term investment strategy, and social responsibility, reinforcing its position as a global technology leader.
Moreover, the listing confirms ASUS as a benchmark for corporate excellence in the tech sector. It reflects sustained execution in key areas such as financial soundness, quality of management, and effectiveness in global business, all of which shape the company’s standing among peers.
Design Thinking and AI at the core of ASUS strategy
ASUS Chairman Jonney Shih welcomed the news, emphasizing the central role of Design Thinking in both product development and business operations. He stressed that in the era of AI, every decision is made with user experience and well-being at the forefront.
However, Shih also underlined that performance alone is not enough. He argued that AI must function as a responsible engine of innovation, creating meaningful value and driving long-term, sustainable growth for customers and the company alike.
This approach connects closely to the broader asus design thinking philosophy, which treats user-centricity as a framework for both hardware and service innovation. As a result, ASUS seeks to ensure that each technical choice is aligned with tangible benefits for end users.
Recognition of ASUS corporate reputation and innovation
The World’s Most Admired Companies list is compiled annually by Fortune in partnership with global consulting firm Korn Ferry. Their survey offers a comprehensive assessment of corporate reputations across multiple industries, based on feedback from executives, directors, and analysts.
That said, ASUS’s repeated inclusion demonstrates a solid asus corporate reputation built on technological progress and consistent product quality. The ranking signals that industry stakeholders view the company as a reliable innovator capable of sustaining competitive leadership.
Furthermore, the accolade reinforces ASUS’s profile among institutional partners and end customers. It supports the brand’s message that rigorous engineering, customer focus, and transparent governance can coexist within a fast-moving tech environment.
Building a comprehensive ASUS AI ecosystem
As a long-standing leader in consumer and professional technology, ASUS is recognized for user-centric innovation across AI, gaming, sustainability, and enterprise solutions. Over the past year, the company has advanced a comprehensive asus ai ecosystem under its “Ubiquitous AI. Incredible Possibilities.” vision.
Moreover, ASUS positioned itself among the first manufacturers to launch an extensive lineup of Copilot+ PCs. This move significantly broadened access to AI-powered personal computing and highlighted the company’s ambition to put advanced capabilities into mainstream devices.
At CES 2026, ASUS continued that momentum with several launches and refreshes. The showcase included the ASUS Zenbook DUO, ExpertBook Ultra, a revamped ROG Zephyrus gaming range, the latest Vivobook models, and a new portfolio of Chromebook laptops and commercial desktops.
Product innovation and user experience
These additions strengthened the company’s portfolio in premium ultraportables, professional notebooks, and gaming systems. However, they also illustrated how asus product innovation remains closely tied to real-world usability, from dual-screen workflows to lighter form factors and enhanced thermals.
Each new product line, from work-focused ExpertBook devices to performance-driven ROG systems, reflects a design language centered on intuitive interaction. Consequently, ASUS aims to provide seamless experiences across productivity, content creation, and entertainment scenarios.
That said, the company’s emphasis on user experience is not limited to hardware specifications. It also extends to firmware, software optimization, and intelligent features that leverage AI to customize and streamline daily tasks.
Sustainability and long-term vision
Alongside performance and innovation, ASUS highlights environmental responsibility as a core pillar of its strategy. The company states that every solution is designed to merge strong performance with reduced ecological impact, delivering value while minimizing resource use.
Moreover, ongoing asus sustainability efforts align with a longer-term goal to become a net zero enterprise. ASUS aims to help advance a circular economy through responsible supply-chain management and materials choices that create shared value.
The broader corporate vision includes reducing emissions, enhancing product energy efficiency, and extending device lifecycles. In turn, these initiatives support the brand’s ambition to be recognized not only for innovation but also for its contribution to global sustainability objectives.
ASUS profile and future outlook
ASUS positions itself as a global technology leader delivering innovative, intuitive devices and solutions that enhance everyday life. The company relies on a team of 5,000 in-house R&D experts and is widely known for reimagining core PC and component technologies.
Furthermore, its consistent appearance on Fortune World’s Most Admired Companies rankings underlines the asus most admired perception among business stakeholders. This recognition supports ASUS’s efforts to scale its AI strategy and deepen its presence across consumer, commercial, and gaming markets.
In summary, ASUS’s eleventh listing on Fortune’s World’s Most Admired Companies list for 2026 confirms how integrated design thinking, AI-driven products, and sustainability commitments continue to strengthen its position in the global technology landscape.
