FIFA is expanding its digital fan tools with adi predictstreet for the 2026 World Cup prediction market, as ADI’s token rallies to a fresh peak.
Summary
FIFA signs multi-year deal with new prediction partner
FIFA has signed a multi-year agreement with ADI Predictstreet, naming the startup its first official prediction market partner for the 2026 World Cup. The deal will roll out a new layer of fan participation for the expanded 48-team tournament spanning Canada, Mexico, and the United States, which will feature 104 matches played across 16 host cities.
According to FIFA and ADI Predictstreet, the partnership is central to the broader FIFA fan engagement strategy around the next World Cup. Moreover, it signals the governing body’s intention to embrace blockchain-powered products while retaining tight control over data, integrity standards, and the overall supporter experience.
How the World Cup prediction markets will work
The new platform will allow fans to forecast match results, tournament statistics, standout players, and pivotal in-game moments throughout the competition. However, all user predictions will be anchored to FIFA’s official historical data, providing structured inputs and standardized reference points for participants across markets.
In addition to open prediction markets, ADI Predictstreet will host FIFA’s free-to-play bracket challenge, giving supporters another way to test their knowledge of the 2026 World Cup bracket structure. That said, the company has not yet publicly launched its full interface, making the coming rollout a key early test before the tournament kicks off.
ADI Chain infrastructure and regional focus
The World Cup prediction experience will sit on ADI Chain, described as an Ethereum layer-2 scaling network focused on serving the MENA region, which spans the Middle East and North Africa. The underlying ADI chain blockchain platform is designed to provide cheaper and faster transactions than mainnet Ethereum, while still tapping into its broader ecosystem.
FIFA opted against pairing with established prediction market operators such as Polymarket or Kalshi, which have previously signed deals with the NHL and MLB. Instead, the organization chose ADI Predictstreet, marking a notable sports prediction market launch for an as-yet-unreleased consumer product. Moreover, the partners have signaled that Predictstreet will eventually expand beyond sports to other topics.
Regulatory safeguards and integrity controls
According to a press release, the new World Cup prediction market will operate within FIFA’s regulatory and integrity frameworks. The statement says the platform will use real-time monitoring tools to detect any suspicious trading patterns and mitigate potential market manipulation around match-related information.
Prediction products have come under increasing prediction markets regulatory scrutiny from lawmakers and authorities, echoing long-running concerns around traditional sports betting. However, leading operators have been upgrading compliance, surveillance, and customer verification systems as interest grows. FIFA and ADI Predictstreet are positioning their collaboration as aligned with these evolving standards from day one.
Leaders highlight innovation and scale
“FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game,” said Gianni Infantino, FIFA President, in an official statement. “By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football, using insight and interaction to deepen their connection with our competitions.”
Echoing that message, ADI Foundation CEO Andrey Lazorenko called the initiative a milestone for the network and its ecosystem. “The FIFA World Cup is where billions of people share one moment at the same time. With this historic announcement of the first consumer-facing ecosystem project on ADI Chain, ADI Predictstreet gives fans a way to partake in the history of football at a scale nobody has done before—all powered by ADI Chain’s infrastructure,” he said.
ADI token price reaction and market context
The ADI token, which launched in December alongside the network’s mainnet debut, has reacted positively to the news. On Friday, the coin climbed to a new all-time high of $4.54, according to data from CoinGecko, marking a 12% gain over the previous week. This ADI token price surge underscores investor optimism around the network’s first major consumer partnership.
For now, details such as jurisdictional access, user onboarding, and the timeline for the public rollout remain to be clarified. However, the combination of FIFA’s global reach, ADI Chain’s infrastructure, and the upcoming predictstreet bracket challenge positions the 2026 tournament as a test case for scaled blockchain-based fan engagement.
In summary, the collaboration between FIFA and ADI Predictstreet blends a high-profile sports property with emerging blockchain infrastructure, paired with explicit integrity safeguards and a surging native token price, as the countdown to the 2026 World Cup continues.
