Manchester City (Man City), one of the strongest and richest football clubs in the UK, currently England’s champion, has announced a partnership with a blockchain-related startup. It is Superbloke, a South Korean company that develops football video games. Thanks to this partnership, Superbloke becomes an official partner of Manchester City in Korea, Japan and Southeast Asia.
The startup will also organise several events in collaboration with Man City. In the official announcement, Damian Willoughby, senior vice president of partnerships for City Football Group, confirmed the company’s intention to grow and engage its fans with innovative experiences through digital platforms:
“We look forward to welcoming Superbloke to the Manchester City family and growing our knowledge of this developing industry through this partnership”.
Manchester City, players tokenised on the blockchain
Superbloke aims to “tokenise” Manchester City players and bring them into their own football video game, FC Superstars, allowing players to support athletes through online gaming. A first beta of the game was launched in April.
FC Superstars is a decentralised application (dApp) where users can train football stars and collect players in the form of digital assets. Through this dApp, Manchester City fans can build their own team, train players and access all real match statistics.
For Superbloke chief strategy officer Nak-Hyoung Kim:
“It is fantastic to cooperate with Premier League champions, Manchester City. Superbloke has a vision to use blockchain technology to help football fans so that they can permanently own players’ tokens they have collected. We expect that this partnership with Manchester City will be the first step to get closer to our vision”.