HomeCryptoBitcoinBitcoin and stocks? According to eToro, it's stuff for millennials

Bitcoin and stocks? According to eToro, it’s stuff for millennials

According to the latest data published by eToro, the majority of people using their platform to invest in bitcoin are millennials.

In fact, in a press release sent out today, it is stated that more than 33% of the platform’s users are between 18 and 35 years old and it is they who invest mostly in stocks and bitcoins (55% and 62% respectively). 

“eToro believes that millennials interested in entering the trading world have to face three types of barriers to entry: costs, access to assets, difficulty in using the platforms”, is explained in the press release and this is why, to approach people in this age group, the platform has removed trading fees and introduced the so-called copy trading, a tool that allows users to replicate the moves and strategies of the most experienced traders.

Millennials using Bitcoin: where are they?

According to eToro’s data, France has the youngest user base, with 42.2% of users under 35, followed by the Philippines with 40.3%, Singapore with 34.7% and Spain with 31.1%. Italy is in 6th place with 27.9%.

Even in the US, those born between 1980 and 2000 showed a stronger interest in Bitcoin, as demonstrated by another similar survey conducted some time ago by Finder

Another study conducted a few months ago by Charles SCHWAB explained that the generation of millennials increasingly trusts the crypto world, so much so that it is more popular to own bitcoin rather than the stocks of world giants such as Netflix.

Also in the US, it has been discovered that the majority of American citizens have less confidence in Libra than in bitcoin (BTC) and that the greatest interest has been expressed by young people between 18 and 24 years old.


Amelia Tomasicchio
Amelia Tomasicchiohttps://cryptonomist.ch
As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist, and also PR manager for the Italian market at Bitget. She is also a marketing teacher at Digital Coach in Milan and she published a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector. As advisor, Amelia is also involved in metaverse-related project such as The Nemesis and OVER.