Finance in the pink: according to N26 women invest better
Finance in the pink: according to N26 women invest better

Finance in the pink: according to N26 women invest better

By Amelia Tomasicchio - 6 Mar 2020

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According to a study released today by N26 on the management of finances “in the pink”, Italian women are more organized on the savings front and manage their finances more consciously and effectively than men.

N26 was founded in 2013 and currently has approximately 5 million customers in 25 markets with 1700 employees worldwide. 

N26 and finance research data “in the pink”

The research was conducted by the Mobile Bank company on a group of Italian women between 16 and 64 years of age, discovering that 81% of Italians plan their annual financial objectives and 84% manage to achieve them also thanks to greater control of expenses (87%) or by changing their lifestyle in case of lower budgets than expected (36%).

Despite this, 16% of women interviewed by N26 admit that they had some problems covering their daily expenses – 13% compared to 15% of men – due to extra expenses such as taxis, restaurants, evenings, travel and shopping. 

In 70% of cases, women prefer shopping in shops rather than online, compared to 60% of men. 66% of women opt mainly for cards and in fact, the N26 report says that in 2019 the female customer base of N26 grew by 142%.

On the investment side too, it seems that women are doing better: 97% said they invested intelligently and consciously during 2019, while only 3% said they lost savings due to wrong investments.

Over the years N26 has raised more than $670 million from major funds such as Tencent, Allianz X and members of the management board of Zalando and Redalpine Ventures. 


Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist. She is also a marketing teacher at Digital Coach in Milan and she is writing a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector.

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