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Aqilliz: the loyalty program on the Zilliqa blockchain
Aqilliz: the loyalty program on the Zilliqa blockchain
Blockchain

Aqilliz: the loyalty program on the Zilliqa blockchain

By Alfredo de Candia - 29 Jul 2020

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In a recent press release, Aqilliz, which specializes in the use of blockchain technology for digital marketing, announced the completion of a blockchain-based loyalty program for MyRepublic, a communications company providing Internet connection.

The program in question, named MyRewards, uses the Zilliqa blockchain to reward a select number of post-paid MyRepublic clients.

The system involves the possibility of accumulating points that can be redeemed in the various points of sale distributed throughout Singapore, where MyRepublic resides, through a simple QR code. The points can also be spent through the MyRepublic ecosystem app.

MyReward, the blockchain applied to loyalty programs

The blockchain has a positive impact on users, as MyRepublic’s managing director, Lawrence Chan, said:

“Blockchain has enormous potential for unprecedented insights into consumer preferences, allowing us to not only see their go-to touchpoints, but also learn and adapt some of our strategies in user targeting. Our partnership with Aqilliz has been an incredibly valuable experience.”

By using the Zilliqa blockchain, it is possible to reduce operating costs and fees compared to traditional methods or other blockchains. This provides a significant competitive advantage for this type of initiative.

Even if the end-users don’t see all the infrastructure behind it, they enjoy significant benefits, as Aqilliz CEO Gowthaman Ragothaman explained:

“While blockchain’s benefits may not be immediately apparent to everyday users, the less intrusive it is to the user experience, the better it is. For programme owners and merchants, MyRewards imparted clear benefits compared to existing loyalty programme infrastructures. With increased transparency, significant cost-savings, and the potential to deliver more value to their customers, we hope that brands can recognise that there is a viable future for blockchain as a technology that can shape the loyalty ecosystem for the better.”

The system is scalable and applicable to all sectors with a loyalty or points system, such as supermarket chains and their points cards. As a result, the blockchain could certainly be applied in many ways and in many companies.

Alfredo de Candia
Alfredo de Candia

Android developer for over 8 years with a dozen of developed apps, Alfredo at age 21 has climbed Mount Fuji following the saying: "He who climbs Mount Fuji once in his life is a wise man, who climbs him twice is a Crazy". Among his app we find a Japanese database, a spam and virus database, the most complete database on Anime and Manga series birthdays and a shitcoin database. Sunday Miner, Alfredo has a passion for crypto and is a fan of EOS.

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