Caffè Barbera, which defines itself as “the oldest roastery in Italy”, opens to cryptocurrency payments.
It was born in 1870, the year of the Capture of Rome by the newborn Kingdom of Italy.
Therefore, with over 150 years of history behind it, it is a typical example of the great centuries-old Italian tradition in the enogastronomic sector.
Precisely in the year in which it celebrates its 150th anniversary, this company has decided to participate in the ongoing digital revolution, and to open up its official Caffebarberashop.com e-commerce to cryptocurrency payments.
For Caffè Barbera this is the fourth generation of currencies, because it started with the Lira of the Kingdom of Italy, passing through the Lira of the Republic and then the Euro, to arrive now to cryptocurrencies.
Caffè Barbera chooses cryptocurrencies
The fact is that their e-commerce website sells in five continents, so the company is forced to accept different currencies. Furthermore, it has decided to take a further step forward to anticipate its European competitors, making it possible to make payments on its e-commerce in Bitcoin (BTC), Ethereum (ETH) and Ripple (XRP).
The company states that the crypto market is “conspicuous, full of charm and future-oriented, in line with Caffè Barbera’s philosophy, so to be among the first to explore new solutions is not at all new, since its inception back in 1870. First in the 80s to bet on globalization, bringing the noble coffee of the Neapolitan tradition from Naples to over 55 countries in the world, and first in Europe in 2020 to officially open to the cryptocurrencies”.
This pioneering approach began from the very beginning when Domenico Barbera opened his first roastery in Naples in 1870. In the course of time he was known all over Southern Italy and nicknamed “the Wizard of Coffee“, and between the First and Second World War, the company he founded became Caffè Barbera, a national industrialized reality that also opened a branch in Milan.
Today Caffè Barbera is distributed in 55 different countries, and in 2003 it also launched a franchising chain of coffee shops, now 60 and distributed mostly in the Middle East, Africa and Asia.
The company is now in its sixth generation, and the current Business Development Manager, Elio Barbera, says:
“In the year we celebrate our 150th anniversary, we also become the first coffee e-commerce company to receive cryptocurrency payments. We continue to be among the most innovative, it has always been in the DNA of our company. We have been working on the project for several months now and if we can earn even one new customer, it will be a victory”.