The company behind the project, Creatd Inc., has seen its shares rise thanks to Donald Trump’s NFTs.
The historic photos
Jeremy Frommer, co-CEO and founder of Creatd Inc., had announced it in a series of articles in the New York Times and the Wall Street Journal: there was potential in the photographs taken of a young Trump one evening at one of the many gala dinners.
The American billionaire joyfully signed a model’s breast (unaware of his legal future). Bob Guccione knows a thing or two about this. He is the official photographer for historic magazines such as Penthouse and was in the area that evening. It wasn’t too difficult for him to capture the man who would one day (unsuspiciously) become the President of the United States of America.
— Bloomberg Crypto (@crypto) October 25, 2021
Frommer’s move was thus to close the loop on the “three photographs” that had already been circulating for a while as to what they would represent.
Donald Trump’s NFTs
Creatd Inc., the parent company of OG Gallery, recently announced the new launch of a Non Fungible Token (NFT) represented by three photographs of the golden-haired former president. Guccione, CEO of General Media, let his own creditors take ownership of the collection.
The one-of-a-kind piece was entrusted by Frommer to the OpenSea platform for a value of 240 ETH. It includes the original and unique JPG and a large-scale print of the photo set in a large frame in the same colour as Donald’s hair. All signed and certified by the OG Gallery itself. The story of the “Donald Trump pictures” thus sees its happy conclusion in a unique sale.
“In the spring of 2015, the curator of the Guccione Collection brought me the pictures. Apparently they had been tucked away in a file cabinet in the back of the warehouse, marked “old celebrity photos.” My marketing group contacted our outside media consultant to weigh in on what to do with the photos, who suggested we call Trump’s office to ask them about the origin of the photos. One of my marketing associates, Courtney, was put through to Donald Trump’s senior handler Michel Cohen”.
And again (after his first words with the senior manager), Frommer recalls:
“He said he would sue me if we published the pictures, and mumbled about numerous other threats for several minutes before I was put on the phone with him. He continued to rage but eventually said the pictures were already “out there” and they weren’t a big deal. After explaining to him that I didn’t want to cause problems for him and “Mr. Trump”, we agreed that I would discuss The Trump Pictures with a professional and ask his opinion of the pictures. I told the rabid Michael Cohen that perhaps he was overreacting as he was known to do. Much of this took place before I believed that there was really a chance in hell that Trump could get elected. I was sure he would get crushed immediately, but my confidence would soon waver”.
Boom in the stock market for Creatd Inc.
In the end, we can say that the photos have survived history. Frommer now takes back the part sown earlier with less mischief and a doubling of pre-market trading in the US (the stock gained up to 129%), after the company announced the release of its new dedicated NFT.
After the announcement, the shares have closed with a 41% rise.