Macy’s Thanksgiving Day Parade in NFT format
Macy’s Thanksgiving Day Parade in NFT format
NFT

Macy’s Thanksgiving Day Parade in NFT format

By Eleonora Spagnolo - 19 Nov 2021

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Department store chain Macy’s is getting into the NFT sector by announcing a charity collection for the traditional 95th Macy’s Thanksgiving Day Parade, which this year will take place on November 25.  

Macy’s Thanksgiving Day Parade balloons become NFTs

The Macy’s Thanksgiving Day Parade is one of the traditional US parades that takes place in New York City. The symbol of the parade, which has made it famous throughout the world, is the giant inflatable balloons that rise above the parade-goers and the cheering crowd.

It is these balloons, which have animated the streets of New York once a year for 95 years, that will become NFTs. 

Specifically, 9,510 NFTs depicting some of the most famous balloons will be launched and distributed through the NFT Sweet platform. The non-fungible tokens were designed by digital agency REOMETRY and Seth Brown and are built on Polygon‘s blockchain and are carbon-neutral.  

The proceeds from the sale of the NFTs will go to support Make-A-Wish, which helps sick children. 

Macys parade

How to get Macy’s NFTs

In reality, only 10 ultra-rare NFTs will be auctioned off, the rest will be given away for free. Beginning November 19, the sale of the 10 Ultra Rare Macy’s Parade NFT’s will begin. directly on Macy’s website. The auction will begin on the 19th from 12:00 AM ET and continue through Tuesday, November 30 at 11:59 PM ET.

In addition, these NFTs are structured so that even if they are sold in a secondary market, an additional 10% donation to Make-a-Wish will be generated. 

The remaining 9,500 NFTs will be distributed free of charge, from the NFT website, starting on the day of the parade, November 25, at 10:00 AM ET. Those who participate, whether or not they win NFTs, will also enter a contest to win $10,000. NFTs will be distributed randomly to fans at the parade. 

Magic, innovation and charity

Will Coss, executive producer of Macy’s Thanksgiving Day Parade explained:

“As we celebrate our rich legacy, 95 years in the making, we were struck by the unique place the Parade holds in pop culture, always evolving and reflecting the greatest characters and artists of each generation. To celebrate that history, we created art in a new form through NFTs that would bring the magic of the Parade to a new generation and simultaneously while raising funds for our partner Make-A-Wish”.

Eleonora Spagnolo

Journalist passionate about the web and the digital world. She graduated with honours in Multimedia Publishing at the University La Sapienza in Rome and completed a master's degree in Web and Social Media Marketing.

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