Ubisoft enters the NFT market
Ubisoft enters the NFT market
NFT

Ubisoft enters the NFT market

By Vincenzo Cacioppoli - 10 Dec 2021

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Ubisoft, the video game giant and creator of iconic games such as Assassin’s Creed, Far Cry, For Honor, Prince of Persia, Tom Clancy’s, Just Dance, Watch Dogs, Rayman and Rabbids, has announced that it has included NFTs in some of its games and plans to launch its own soon.

Ubisoft Quartz

The process is done through the Ubisoft Quartz platform, as announced by the company itself two days ago. Nicolas Pouard, VP of Ubisoft’s Strategic Innovation Lab, said:

“Our long-term efforts led us to understand how blockchain’s decentralized approach could genuinely make players stakeholders of our games, in a way that is also sustainable for our industry, placing back into their hands the value they generate through the time they spend, the items they buy or the content they create online”.

Ubisoft Quartz allows players to purchase “Digits”, in the form of in-game tools such as weapons, vehicles and cosmetics, which players can acquire in limited drops and sell freely via crypto wallets.

The programme is based on the Tezos cryptocurrency, which powers a decentralized, open-source blockchain network capable of executing peer-to-peer transactions and serving as a platform for implementing smart contracts. That’s why the company has announced that NFTs will also be able to be bought outside of the gaming platform.

“Ubisoft Quartz is the first building block in our ambitious vision for developing a true metaverse. And it can’t come to life without overcoming blockchain’s early-form limitations for gaming, including scalability and energy consumption”.

nft-ubisoft

Ubisoft’s NFTs

These Ubisoft Digits will come in the form of unique collectibles in the game and will have a purely aesthetic function, meaning they will not affect gameplay in any way. They will be the first playable NFTs in a video game produced or developed by a major publisher.

Ubisoft also seems to want to pay a lot of attention to the issue of energy efficiency, and for this reason, the choice would fall on Tezos, which considers sustainability and energy efficiency as pillars of its project. 

Didier Genevois, technical director of blockchain at Ubisoft, said:

“Energy efficiency is a key requirement to propel blockchain technology into a future where it can be widely used by millions of players. We chose Tezos because of its original Proof-of-Stake network and its leadership on clean NFTs”.

Vincenzo Cacioppoli

Vincenzo was born in Genova but lived most of his life in Milan. He has a degree in political science. He is a journalist, blogger, writer, and marketing and digital advertising expert. After a long experience in traditional marketing, he started working with the web and digital advertising in 2011, creating a company called Le enfants. Passionate about the web and innovation, in 2018 he started exploring the topics related to blockchain technology and cryptocurrencies. Independent cryptocurrency trader since March 2018, he now collaborates with companies in the sector as a content marketing specialist. In his blog. mediateccando.blogspot.com, he has long been primarily focused on blockchain, which he considers to be the greatest technological innovation after the Internet. His first book about blockchain and fintech is scheduled for release in November.

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