In honor of yesterday’s Super Bowl, Crypto.com ran a new spot in its “Fortune Favors the Brave” series featuring NBA star LeBron James.
Crypto. com’sCrypto. com’s Super Bowl commercial with LeBron James
On Saturday, LeBron James posted on his Instagram account the “behind the scenes” of his ad for Crypto.com Super Bowl LVI:
“Incredible work by @cryptocomofficial and @thespringhillco. Special thank you to our House Party director @calmatic for bringing this story to life. It’sIt’s time to build a new kind of web. #Empower Can’tCan’t wait for Sunday!!!”
The video features teenage LeBron James, played by actor Bentley Green, and the adult LeBron of today, who have a confrontation while talking about the future.
Speaking of which, Ben Lay, creative director for Crypto.com, said in the behind-the-scenes video:
“At its core, this is really a story about all of us. We’ve all had to make these big courageous decisions that affect our future,” Ben Lay, creative director for Crypto.com, said in the behind-the-scenes video, adding that James “is such a transcendent figure, but yet at the same time he brings this humanity that we can all relate to. Together, we’re inspiring a new generation of builders to create a better version of the internet.”
The commercial with Matt Damon
Crypto.com’s new Super Bowl spot starring the NBA superstar is part of its “Fortune Favors the Brave” series, the previous video of which starred Oscar nominee Matt Damon.
In early January, however, the super ad with Damon acting out his motivational influencer script by referring to cryptocurrency investors as Arctic explorers was criticized by famous communications figures.
Among many, Adam Johnson, host of the Citations Needed podcast, Carole Cadwalladr, a writer for the Guardian, and Edward Ongweso JR., a reporter for New York City, exposed themselves on Twitter.
In general, critics point out that the type of announcement could hype motivations instead of information.
In this way, Crypto.com ends up resembling a Ponzi Scheme, or financial schemes that push investors to act or something purely commercial.
The cryptocurrency-exchange “of the bold”
Also, in January, the crypto-exchange” of the bold,” Crypto.com, had experienced an ambiguous situation.
After many users reportedly reported problems accessing their accounts, Crypto.com suspended, investigated, and then reactivated withdrawals.
That situation, seemingly resolved “quickly and painlessly,” was estimated as a $15 million loss by blockchain security and monitoring companies Certik and Peckshield, which was not confirmed by the cryptocurrency exchange.