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Amazon launches a game in the metaverse

A few days ago, Amazon launched a paid-for 3D online game in which players move through a virtual city helping people solve real-world technology problems and use cases through the cloud. This is Amazon’s first experience in the virtual world of the metaverse. 

Amazon’s game in the metaverse

The new game, according to Bezos’ plans, should give new impetus to its AWS service, which now bills more than just its ecommerce business. 

The game is called AWS Cloud Quest: its operation seems rather simple and intuitive. In a nutshell, the game developed by the company’s technology team aims to help people build more cloud-computing skills

Users navigate a virtual city, helping its inhabitants solve cloud-related IT problems while earning points for completing simulations and puzzles. The clear goal is to increase awareness and therefore adoption of Amazon’s cloud service, which the Seattle-based company has been focusing on for years.

Amazon metaverse game

“AWS Cloud Quest and AWS Educate intentionally move away from passive content. We want to make abstract cloud computing concepts real through interactive, hands-on activities that allow students to immediately turn theory into practice”,

said Kevin Kelly, director of professional cloud education programs at AWS in a post on the company blog 

“We’re continuing to innovate on how students can develop their practical cloud knowledge and skills by meeting them where they are and bringing knowledge within reach of anyone by making these programs free”.

How to play

Users earn points after completing tests of Amazon Web Services simulations and puzzles, which later unlock new content and character styles like countless video games.

There has long been talk of Amazon adopting cryptocurrencies in its marketplace as well, something that top management has never ruled out. This incursion into the metaverse could be a further step towards greater openness to the world of NFTs and cryptocurrencies, as part of the Web3 ecosystem that is increasingly attracting the curiosity of tech giants.

Vincenzo Cacioppoli
Vincenzo Cacioppoli
Vincenzo was born in Genova but lived most of his life in Milan. He has a degree in political science. He is a journalist, blogger, writer, and marketing and digital advertising expert. After a long experience in traditional marketing, he started working with the web and digital advertising in 2011, creating a company called Le enfants. Passionate about the web and innovation, in 2018 he started exploring the topics related to blockchain technology and cryptocurrencies. Independent cryptocurrency trader since March 2018, he now collaborates with companies in the sector as a content marketing specialist. In his blog. mediateccando.blogspot.com, he has long been primarily focused on blockchain, which he considers to be the greatest technological innovation after the Internet. His first book about blockchain and fintech is scheduled for release in November.