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MOGA Festival & Pianity to Launch Live Music Performance as an NFT at Non Fungible Conference in Lisbon

MOGA enters a new era as it combines real world musical experiences with the latest internet technology to offer an audio recording NFT that captures an exclusive live performance. 

It will be unveiled on the industry-leading Pianity platform at the Non Fungible Conference in Lisbon on April 4th and 5th 2022 and is a groundbreaking new development for festivals and live events.

Next week, the real world experience combines with internet technology to make for an exclusive new NFT offering. First, there will be a live showcase on April 4th at 4pm featuring performances by Moroccan artist Maalem Omar Hayat and Parallels DJs. 

The artists’ collaborative work will be mixed and mastered overnight and minted as an NFT the next morning. The NFT will be available for purchase on the 5th of April at 10 am at the MOGA pop-up store at the NFC Summit and online via Pianity’s website. 

All holders of the NFT will also receive a video of the showcase. A few golden tickets hidden inside random NFTs will include a full pass for both editions of MOGA 2022 Festivals in Caparica and Essaouira. 

To link even more the real and digital worlds, some NFT holders will be invited to a private Moroccan diner on the 5th with members of the MOGA Tribe and the artists. 

MOGA unlocking the festival experience with web3

Going from a live showcase experience directly into a NFT in the digital world is something that has never been done before. It marks the start of the new era for MOGA unlocking new experiences with web3 technology. Also, in the future, there will be a series of collectibles offered as NFTs. 

These collectibles will offer unique access and experiences at MOGA festival. This is in partnership with Pianity, a music NFT platform where musicians and their community gather to create, share, trade and collect limited-edition tracks. It is built on environmentally-conscious Arweave technology and is very much a leader in the space.

moga festival
MOGA festival 2022

MOGA original creations and essence that inspired the NFT release

Since its creation in Essaouira in 2016, MOGA festival has set up collaborative projects with electronic artists and traditional Moroccan musicians. Five days prior to the event every year, the artists go into the studio, get to know each other, discover each other’s art and create original music that they play LIVE during the festival. The Moroccan National Tourism Office is supporting the showcase at the NFC to bring the essence of MOGA in the web 3.0.

Over the years, the MOGA team has united people from all over the world and are excited to bring them an even more meaningful festival experience. Says the MOGA team:

“Since its creation in Essaouira, the spirit of MOGA has been deeply linked by nomadism, curiosity, and discoveries. Over the past years, MOGA Festival has united people from all over the world into a community – self-proclaimed the MOGA TRIBE. Today, it is time for us to enter a new era and offer our tribe a unique way to live and own the festival experience. We are currently creating a limited series of collectibles that will be soon available as NFTs. They will not only fuse the members of the tribe together, but they will allow exclusive access to a completely new festival experience.”

This is an exciting new development for MOGA that offers fans around the world the chance to get involved with the festival on a whole new level. So, join MOGA TRIBE on DISCORD and be the first to know about upcoming MOGA NFT releases.


Moga Caparica: 

Date: June 1 to 5, 2022

Location: Caparica, Portugal


Moga Essaouira: 

Date: Sep 30 to Oct 2, 2022

Location: Essaouira, Morocco


About Non Fungible Conference: 1st European Physical Conference about NFTs

Date: April 4th to 5th

Location: Carlos Lopes Pavilion, Lisbon

About Pianity

Pianity is a music NFT platform presented at the Metafest 2022 event – built on environmentally-conscious Arweave technology –  where musicians and their communities gather to create, sell, buy, and collect songs in limited editions, certified by blockchain technology. Pianity’s pioneering approach – which includes free listening for all – enables deeper connections between artists and audiences.

Because Pianity treats music as fine art, artists can gain a new source of independent revenue while simultaneously enabling fans and collectors to grow and showcase their music collections. Pianity is privately held and headquartered in Paris, France.

Amelia Tomasicchio
Amelia Tomasicchiohttps://cryptonomist.ch
As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist, and also PR manager for the Italian market at Bitget. She is also a marketing teacher at Digital Coach in Milan and she published a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector. As advisor, Amelia is also involved in metaverse-related project such as The Nemesis and OVER.