The famous Italian football club AC Milan has officially announced the launch of its new NFTs.
The project is a collaboration with Fansea and BitMEX and the proceeds of the sale will go to Milan Foundation to support its charitable initiatives, including efforts to help alleviate the ongoing humanitarian crisis in Ukraine.
The official NFT that will be put on the market is a limited edition 3D artwork of a special Rossoneri jersey from South Sudan.
This 2016/17 season jersey was discovered by Danish war photographer Jan Grarup during a trip to South Sudan, where he was documenting the effects of severe flooding in the country. It was later donated to the club, who displayed it inside the Mondo Milan museum at Casa Milan, the team’s headquarters in Milan.
The NFT, made in 3D for Fansea, will be sold at a price of €45. A total of 75,817 will be issued, a number equal to the capacity of the famous San Siro stadium in Milan, where the team plays.
Sales will begin on 29 April at acmilan.fansea.io.
Milan NFTs with BitMex
The other partner in the initiative, crypto derivatives exchange BitMEX, has pledged to contribute to the project with a donation to Milan Foundation through the purchase of a large number of these NFTs.
Still on BitMEX.com, the first 10,000 users who book NFTs on Acmilan.fansea.io will also receive additional benefits through which they can obtain discounts on transaction costs.
AC Milan promises that this will only be the first of a series of similar initiatives, as the club would like to bring about positive changes through the strength of its brand.
The aim is to create a bridge between the present and the past, and to promote the healthy values of sport, in line with the club’s RespAct Manifesto.
Milan’s Chief Revenue Officer Casper Stylsvig, said:
“This is a special moment for the Club as it embarks on a journey into new territory in the name of charity. It is in AC Milan’s nature to explore new and innovative ways to connect with its international fanbase of over 500 million people, while spreading the positive values of sport. So we are proud to be able to combine these two different aspects of our Club into one single project.“
Fansea CEO and founder Alexander Schlicher, added:
“As part of this special charity project in collaboration with one of the world’s most iconic clubs, we share a passion for sport and want to take our share of responsibility for helping disadvantaged people and children. With this first non-profit NFT, AC Milan is breaking new ground, and in the future will be supported by BitMEX and Fansea.”