Iconic Moments, the project that unites museums and blockchain
Iconic Moments, the project that unites museums and blockchain
Art

Iconic Moments, the project that unites museums and blockchain

By Martina Canzani - 11 May 2022

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Iconic Moments is the first marketplace dedicated to large cultural institutions around the world, a project able to unite the world of blockchain with that of museums.

The noble goal of the platform is to help large cultural institutions and museums adapt to this extraordinary maelstrom of technological and social change, while also fighting the unpleasant consequences that the pandemic has brought with it.

A new way to spread culture according to Iconic Moments

nft blockchain museums
Iconic Moments, the project that thanks to NFTs manages to unite the world of museums with blockchain technology

As we all know, the pandemic has brought with it an endless series of unpleasant consequences. In fact, in the last two years, we have not only had to face a huge health problem but also a huge problem related to employment, social, educational and cultural issues.

With this in mind, Iconic Moments has tried to think of and develop a project that would stem the closure of large cultural institutions.

In fact, the data speak for themselves: up to 37% of cultural institutions are at risk of permanent closure due to the financial effects of COVID-19.

This means that the world is about to lose access to millions of works every day, with some of the smaller cultural institutions already closing their doors for good.

The team at Iconic Moments has therefore come up with a way to modernize the old operation of cultural institutions and raise the funds needed to ensure that we don’t lose access to fantastic art assets.

The goals of the innovative project

Each week, the platform releases a high-quality, limited-edition NFT inspired by artifacts from the vaults of the world’s best museums. Each purchase helps support the cultural institution and, at the same time, preserve that historical moment forever on the blockchain.

The buyer then, along with the non-fungible token, also receives, as a surprise, an extra gift that can be: 

  • a ticket to a particular cultural event;
  • a year-round subscription;
  • VIP access to a ceremony.

The power of blockchain

Iconic Moments has thus decided to take advantage of the great potential of NFTs and the metaverse

The latter proved to be perfect tools to allow museums to digitally reach a new generation of visitors and more easily spread the word about history and art.

In addition, Non-Fungible Tokens also emerge as a new source of income and livelihood for the institutions themselves. Not to mention the fact that the extraordinary capabilities of blockchain also allow to achieve two very big objectives: the preservation and permanence of artworks.

Martina Canzani

Graduated in Law at the University of Milan. After completing her academic studies, she became interested in the world of blockchain, finding it a powerful tool for redemption. Her passion then turned into a job, and now she invests in early-stage projects in decentralised finance and DAO and writes articles on all the news concerning the crypto world.

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