Binance brings crypto payments and NFT gifts to Primavera Sound 2022
Binance brings crypto payments and NFT gifts to Primavera Sound 2022
Crypto

Binance brings crypto payments and NFT gifts to Primavera Sound 2022

By Stefania Stimolo - 25 May 2022

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Binance, the popular crypto-exchange, will be present at Primavera Sound 2022 in Porto and Barcelona, offering attendees the chance to pay at bars in cryptocurrencies with Binance Pay and get special NFTs as gifts. 

Binance Stage at Primavera Sound 2022 and gifts in crypto and NFTs

From 2 to 11 June, during Primavera Sound 2022, Binance’s famous crypto-exchange will also be present to offer its services to all participants of Southern Europe’s largest music festival. 

According to reports, for the first time it will be possible to pay with cryptocurrencies at the festival’s bars in Porto and Barcelona, thanks to the fifty Point-of-Sale terminals that will accept Binance Pay

Not only that, curious new users who download the app and make their first payment will immediately receive a 5 BUSD airdrop, while the thousand top festival spenders who use Binance Pay in both Porto and Barcelona will receive 100 euros in BUSD cashback.

Binance also has its own brand-sponsoring stage. And indeed, festival-goers will be able to see some of their favourite artists on the Binance Stage, where Bauhaus, Beach House, Courtney Barnett, King Gizzard & The Lizard Wizard, Metronomy, Sharon Van Etten and Warpaint, among others, will perform.

Binance gifts NFTs at Primavera

In addition to the sponsor and crypto gifts, Binance will also offer Primavera Sound 2022 attendees exclusive NFT POAPs (Proof of Attendance Protocols) that will make their experience richer and more personalized. 

Basically, all ticket holders are invited to download the Binance app to request their unique NFT, which can be used to unlock exclusive experiences at the Binance booth.

Not only that, to reward the most loyal Primavera Sound attendees, the crypto-exchange is offering an additional 27,000 NFTs for those who attended both the 2020 and this 2022 festival. 

These are the “Primavera Sound Barcelona Member” and “NOS Primavera Sound Porto Member” NFTs, which can be claimed during the festival and will offer holders exclusive benefits that Primavera Sound will announce in the coming months.

In this regard, Helen Hai, Executive VP of Binance and Head of Binance NFT, commented: 

“Partnering with a festival like Primavera Sound is more than a branding opportunity for Binance, it’s an opportunity to demonstrate the value that Web3 technologies can provide. Bringing NFTs to Primavera Sound demonstrates the real-life use-cases of the technology. Not only will all ticket-holders be eligible for NFTs as a unique momento, but they will also act as a ticket to enriching their festival experience through on-site and digital activations. We look forward to seeing the future utilities that these NFTs will unlock”.

Alfonso Lanza, director of Primavera Sound, also commented as follows:

“The partnership with Binance is a very significant representation of our spirit as a festival: to be attentive to the present, look to the future, look for allies that help us understand it in the best possible way and, of course, improve the experience of our audience with actions that are undoubtedly enriching. Together, it will be very easy and very exciting to look towards the new horizons of the festival”.

The success of Bitcoin Pizza Day

As with every industry, the crypto world has a special date to celebrate each year: “Bitcoin Pizza Day” on 22 May. 

In honour of the famous gesture 12 years ago of a cryptocurrency enthusiast, Laszlo Hanyecz, who bought two pizzas for 10,000 BTC on 22 May 2010, marking the world’s first physical Bitcoin transaction, “Bitcoin Pizza Day” has become a celebration for the crypto community. 

So this year, Binance also took the field, launching its own competition in which the 5 winners will get a year’s worth of free pizza. 

Not only that, being overwhelmed by the super enthusiasm for such an event, a Binance Pizza store was also opened in Paris, after Cannes, with Binance CEO Changpeng Zhao or CZ as guest speaker for the occasion. 

“As part of our Bitcoin Pizza Day celebration, we also opened a pop-up #BinancePizza store in Paris after Cannes! The community was able to meet @cz_binance too. Thank you to everyone who visited us! Till’ next time”.

To celebrate 12 years of “Bitcoin Pizza Day” on 22 May, Binance’s popular crypto exchange decided to launch a competition where five winners will get a year’s free pizza.

Stefania Stimolo

Graduated in Marketing and Communication, Stefania is an explorer of innovative opportunities. She started out as a Sales Assistant for e-commerce, and in 2016 she began to develop a passion for the digital world, initially in the Network Marketing sector, where she discovered and became passionate about the ideals behind Bitcoin and Blockchain technology, which lead her to work as a copywriter and translator for ICO projects and blogs, and organize introductory courses.

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