Revolut: 550% increase in new users, especially among the over-55
Revolut: 550% increase in new users, especially among the over-55
Fintech

Revolut: 550% increase in new users, especially among the over-55

By Amelia Tomasicchio - 30 May 2022

Chevron down
Listen this article
download

The company Revolut has released the latest data on its fintech app showing that new users, especially in the over-55 age group, have increased by 550%.

Revolut records a boom in the number of users

user growth
Revolut manages to attract more and more customers thanks to the variety of services offered

The number of transactions made by users aged between 55 and 74 has grown by 590%, while the amount spent has increased by 660% over the past year.

In 2022, the 55-64 age group spent an average of €745 per person, while those aged 65-74 spent around €700. The over-55s also use Revolut abroad and spent around €500 per person in 2022.

Overall, Revolut has over 18 million customers worldwide and over 650,000 in Italy, with an average user growth in the country of 57%.

97% of the population in Italy owns a smartphone, and now not only among younger users. 

The data show that Silver customers find fintech accessible and purchase items and services both in-store and online, although the 2022 figures show that the 55-64 bracket makes about 3 out of 4 purchases in-store, while the 65-74 bracket buys in-store 4 out of 5 times. Customers over 55 use Revolut mainly at supermarkets.

In the first four months of 2022, the 55-64 age group spent an average of around €745 per person using Revolut, an increase of 18% compared to the same period in 2021. Customers 65-74, on the other hand, spent around €700, a year-on-year growth of 13%.

George Grumbar, Head of Customer Affairs at Revolut, explained:

“Our app is incredibly easy to use and we are very proud of it. Customers can create a Revolut account in 60 seconds and, if they need help, we offer a secure online chat service within the app, which connects our customers to real people. Given the increased reliance on online and app-based financial services over the past couple of years, the trend to use less cash and the understanding of security measures and fraud protection, we anticipate significant growth across all age groups”.

Moreover, with the easing of travel restrictions, Silver customers are taking advantage of the ability to spend abroad without fees: in the first four months of 2022, the 55-64 age group spent an average of €530 outside Italy and the 64-75 age group is not far behind, spending an average of €470 per person.

Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist. She is also a marketing teacher at Digital Coach in Milan and she is writing a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector.

We use cookies to make sure you can have the best experience on our site. If you continue to use this site we will assume that you are happy with it.