Upland: the Play-to-Earn metaverse of real estate
Upland: the Play-to-Earn metaverse of real estate

Upland: the Play-to-Earn metaverse of real estate

By Stefania Stimolo - 17 Jun 2022

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Upland, the Play-to-Earn metaverse developed on the EOS blockchain dedicated to the buying and selling of properties, each represented by a unique NFT, has surpassed Axie Infinity’s famous game in terms of growth in the last 24 hours. 

Upland: the Play-to-Earn metaverse about buying and selling real estate

Representation of the New York area: Each city in Upland mirrors the real world map to scale

According to data from DappRadar, Upland’s Play-to-Earn metaverse, the game dedicated to buying and selling real estate using NFTs, has today overtaken the famous Axie Infinity in the last 24 hours, placing it in 4th position in the ranking of the top games on blockchain. 

Not only that, looking at the overall ranking of Top Blockchain dApps, Upland comes in 8th position. 

Founded in June 2019 in Silicon Valley, Upland has grown significantly year on year in its evolution from a real estate buying and selling game to a feature-rich metaverse focused on an economy driven by entrepreneurs and creators. 

In its fastest growth since May 2021, the number of properties minted on the platform increased by more than 300%, while registered users reached 2.5 million in May 2022.

Upland is developed on the EOS blockchain and offers the opportunity for its players to earn NFTs and digital properties with fiat value, all while playing and meeting other players. 

How to play in the Upland metaverse

upland nflpa
The NFLPA lands in the Upland metaverse

Upland was born as a metaverse for buying and selling property and building cities, based on the Play-to-Earn approach, a formula that, thanks to the blockchain (in this case of EOS), allows players to earn money by playing. 

Basically, through the game’s native UPX currency, players can mint a series of NFTs that are fully tradable on the open market, both in USD and UPX. According to estimates, players have earned over $1.5 million through Upland to date

Another peculiarity of the Upland game is that it is also a social experiment. Indeed, there is a community of tens of thousands of Uplanders who contribute to creating a metaverse culture based on collaboration, competition and innovation. 

Among Upland’s various partnerships, an important one is the one with the National Football League Players Association (NFLPA), pursued also in 2022. 

“We’re thrilled to continue our partnership with the @NFLPA to bring football player NFTs to the metaverse! Increase your fan score by collecting football player Upland Legits!”.

Environmental sustainability is a priority for Upland

Upland becomes carbon neutral

A commitment of Upland and its community is to be active in environmental sustainability

As a matter of fact, Upland has offset all carbon emissions from the use of Amazon Web Services (AWS) servers by purchasing 115 tonnes of carbon credits with the goal of achieving historical zero in AWS usage

Upland is also partnering with Carbonfuture for its carbon credits, which it defines as real, measurable, permanent and verified. 

In terms of sustainability and blockchain, the property buying and selling metaverse has partnered with EOS Authority and ClimateCare in 2021, to offset one year of carbon emissions for the entire public EOS network.

EOS is a Proof-of-Stake (PoS) blockchain, which in itself produces a smaller carbon footprint than the Proof-of-Work (PoW) of Bitcoin and even Ethereum. In fact, in terms of tonnes of CO2 per year, EOS produces 281, compared to BTC’s 59,890,000 and ETH’s 23,470,000. 

Among its future goals, Upland has announced that it wants to become a carbon-negative company, offsetting all historical and future emissions from its entire business.

Stefania Stimolo

Graduated in Marketing and Communication, Stefania is an explorer of innovative opportunities. She started out as a Sales Assistant for e-commerce, and in 2016 she began to develop a passion for the digital world, initially in the Network Marketing sector, where she discovered and became passionate about the ideals behind Bitcoin and Blockchain technology, which lead her to work as a copywriter and translator for ICO projects and blogs, and organize introductory courses.

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