HomeNFTA fake Snoop Dogg at the NFT conference in New York.

A fake Snoop Dogg at the NFT conference in New York.

A lookalike of the famous rapper Snoop Dogg hired by a well-known cryptocurrency company fools all attendees of the NFT convention in New York.


A fake Snoop Dogg roamed the NFT convention in New York

At last week’s NFT conference in New York, a fake Snoop Dogg fooled the audience for hours by posing as the famous rapper who has also long seemed to have converted to the Non-Fungible Tokens business. 

Despite the market slump and a subsequent inevitable slowdown in the NFT market, which after a boom in 2021 in the early months of 2022 came to a screeching halt, the New York conference, pitched somewhat like the Superbowl for the NFT world, was attended by thousands of enthusiasts. These included several people of varying degrees of celebrity.

And that is why when the famous rapper Snoop Dogg appeared it must have seemed almost natural to many to see him there, since in the past few months the rapper had launched a collection of his own on Cardano. Except that it was simply a look-alike, hired by a company present at the conference for promotional purposes.

Jack Burke, 35, marketing director of Fair.xyz, the company that came up with the brilliant promotional idea, told the Guardian that their initial idea was to get a Justin Bieber lookalike, but they decided Snoop Dogg would be a better choice because:

“Snoop is actually heavily involved in the NFT space and so it’s very plausible that he would rock up to NFT.NYC”.

Celebrities help the expansion of the NFT market

Last year, the sponsorships of superstars including precisely Snoop Dogg himself, Paris Hilton and Floyd Mayweather certainly fueled a frenzy for non-fungible tokens, which grew by more than 20,000% with a turnover of about $17 billion.

And as a result, there has been increased interest from well-known faces in film music and sports in this new form of business. But as is often the case, a boom of this magnitude attracts also fraudsters. OpenSea has calculated that about 70% of the NFTs offered for sale on its platform would be fraudulent.

But this is not the case with Snoop Dogg, who amusedly commented on the incident that occurred at the conference with his doppelganger, who managed to fool hundreds of fans for hours as they ran to take selfies with him.

A week ago the rapper filed two patent applications covering digital retail stores and virtual cannabis NFTs.

The applications were filed under his name Calvin Broadus, and concern the registration of the trademarks “Uncle Snoop” and “Uncle Snoop’s.”  

Vincenzo Cacioppoli
Vincenzo Cacioppoli
Vincenzo was born in Genova but lived most of his life in Milan. He has a degree in political science. He is a journalist, blogger, writer, and marketing and digital advertising expert. After a long experience in traditional marketing, he started working with the web and digital advertising in 2011, creating a company called Le enfants. Passionate about the web and innovation, in 2018 he started exploring the topics related to blockchain technology and cryptocurrencies. Independent cryptocurrency trader since March 2018, he now collaborates with companies in the sector as a content marketing specialist. In his blog. mediateccando.blogspot.com, he has long been primarily focused on blockchain, which he considers to be the greatest technological innovation after the Internet. His first book about blockchain and fintech is scheduled for release in November.