Burberry launches virtual bag collection in the Roblox metaverse

Luxury fashion house Burberry has launched its virtual bag collection for the Roblox metaverse. Currently, the first limited edition bag is available for 800 Robux (€9.99).

Burberry and the first virtual bag collection for the Roblox metaverse

Burberry, the celebrated London-based luxury fashion house, has launched its first virtual bag collection for the Roblox metaverse. Here’s the announcement on Twitter:

https://twitter.com/Burberry/status/1546528697053843456

“Just dropped: the first virtual Lola bag from Burberry x @Roblox is now available to shop for 24 hours only. Shop Gem now and discover the next four designs at http://brby.co/avi“.

In reality, this is a collection of five virtual bags that will be available one at a time for 24 hours, from 11 to 15 July 2022, at a price of 800 Robux, Roblox’s currency, amounting to €9.99 each. The launch of each bag will be accompanied by its own “emote”, a unique move that avatars can perform, such as levitation or dancing.

The first Lola bag and the other 4 were created in collaboration with one of the platform’s most successful digital fashion designers, Builder Boy. The bags can be purchased and worn exclusively in the Roblox metaverse. 

Burberry enters the metaverse with Roblox

Just like other fashion brands of the caliber of Gucci and Hermès, Burberry has also chosen to hop aboard the metaverse by partnering with Roblox. 

In this regard, Rachel Waller, vice president of Channel Innovation at Burberry said:

“We are thrilled to partner with Roblox to share a virtual handbag collection and to bring our iconic Lola bag to life in an entirely new creative way,’ says Rachel Waller, VP of Channel Innovation at Burberry. ‘The expression of our digital personas is a fascinating concept and one which we know is increasingly important to our customers. Roblox is a platform built on imagination, community and creativity pillars which are central to our brand, and we’re delighted to bring our virtual products to this community”.

Hermès sues MetaBirkins NFT creator for brand infringement

Earlier this year, the famous French fashion house Hermès, had sued Mason Rothschild, the creator of the 100 MetaBirkins NFT collection that includes images depicting furry renderings of the traditional Birkin. 

Basically, Rothschild launched the collection of bags depicting Hermès’ famous Birkins in the metaverse, adding the word ‘meta’ to the brand, thinking he could make it exempt from trademark infringement. 

Following the explosive trend of NFTs, the price of one of these designer handbags NFTs in the metaverse apparently hovered around 42 thousand euros. All the more motivation for Hermès to denounce the artist as a “digital speculator”.