Cardano surpasses Bitcoin, Google, and eBay in the “Brand Intimacy” ranking
Cardano surpasses Bitcoin, Google, and eBay in the “Brand Intimacy” ranking

Cardano surpasses Bitcoin, Google, and eBay in the “Brand Intimacy” ranking

By Stefania Stimolo - 29 Aug 2022

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In the “Brand Intimacy” ranking of 600 global brands, Cardano placed 26th, surpassing Bitcoin but also Google and eBay. 

Cardano: the brand and its strong emotional connection with consumers

The MLBM agency’s Brand Intimacy 2022 shows the ranking of 600 brands based on their emotional connection with consumers. Cardano ranked 26th as the top brand in the cryptocurrency sector, surpassing Bitcoin, Google, and eBay. 

MLBM used artificial intelligence (AI) and big data to understand consumer relationships with some of the world’s top brands, including Disney, Tesla, and Apple, placed first, second, and third, respectively. 

Out of 19 sectors analyzed, cryptocurrencies ranked 8th, with Cardano leading the way, not only as a cryptocurrency brand but also as the financial service brand that reported better performance. 

Bitcoin ranked 30th as brand intimacy in 2022, while Uniswap and Solana ranked 261st and 265th, respectively.

Cardano and its upcoming Vasil hard fork coming soon

Just in the last few days, it has been revealed by IOHK (Input Output Hong Kong), the company behind Cardano’s development, the conditions under which the Vasil update, dubbed by some as “the most significant update to Cardano ever,” can proceed. 

Vasil will bring significant improvements to the Cardano network, improving performance, increasing throughput and script efficiency, and reducing latency in block transmission. 

The upgrade is divided into 4 phases: devnet, preview, pre-production phase, and finally, release on the mainnet. Not only that, the original roadmap called for the hard fork to occur on June 29, but it has been continuously postponed since then

The cryptocurrency rankings by number of followers on Twitter

Returning to the topic of rankings, yesterday it was reported by Watcher Guru the ranking of the top 10 cryptocurrencies by followers on Twitter, Cardano, however, is not featured.

Apparently, Binance Coin (BNB) seems to be the most followed on Twitter, with more than 9.5 million followers, followed by Bitcoin with nearly 5.5 million, and right behind the famous meme coins of Shiba Inu (SHIB) and Dogecoin (DOGE)

The smart contract crypto par excellence, Ethereum (ETH) is only in fifth place with 2.80 million social followers, followed by XRP and CRO. The last places in the top 10 cryptocurrency ranking go to Solana, PiNetwork, and Polygon

Stefania Stimolo

Graduated in Marketing and Communication, Stefania is an explorer of innovative opportunities. She started out as a Sales Assistant for e-commerce, and in 2016 she began to develop a passion for the digital world, initially in the Network Marketing sector, where she discovered and became passionate about the ideals behind Bitcoin and Blockchain technology, which lead her to work as a copywriter and translator for ICO projects and blogs, and organize introductory courses.

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