16 September: Socios.com, the leading international fan engagement and awards platform, is pleased to announce that it will be the Official Partner, for the second consecutive year, of the 2022 Ballon D’Or Ceremony.
Socios.com is the Official Partner of the 2022 Ballon D’Or Ceremony
The Ballon D’Or is soccer’s premier individual award ceremony and has been a mainstay of the world sport for 66 years.
The 2022 edition will be held in the magical atmosphere of the Théâtre du Châtelet in Paris on the evening of 17 October, with world soccer stars, many of whom currently play for Socios.com partner clubs, hoping to win the coveted award.
Partnering with the Ballon d’Or is a natural fit for the Socios.com brand, which has found its place at the heart of international soccer and cultivates a passion for this beautiful sport. More than 170 major sports organizations, including many top teams in Europe and Latin America, have partnered with Socios.com to offer new experiences and opportunities to their fans through Fan Tokens.
Fan Tokens are digital assets that allow fans to be part of dynamic communities where participation in games, polls, predictions, and more provides access to targeted fan rewards such as official club merchandise, VIP tickets, and unique and memorable experiences.
The partnership gives Socios.com’s brand valuable visibility at one of the most prestigious events on the football calendar.
Through this partnership, Socios.com wants to highlight the benefits of its platform to a global audience, with an extensive rights and activations plan that includes placing the logo display at the Théâtre du Châtelet, on both red carpets, and on the backdrops of international TV stations, the mixed zone, the press conference, and the hospitality area.
The targeted activations to highlight the benefits of owning Fan Tokens and being part of this dynamic community of fans, with rewards including several perks.
An evening among the stars
- A Socios.com Fan Token holder and a guest of his or her choice will have the opportunity to attend the event and take a seat among the ranks of the elite of the soccer world.
- This unique experience will be documented in a film that will be shared on the Ballon D’Or social channels, recreating the “Golden Evening” of the Fan Token holder who will have met the stars of soccer.
- In addition, we will invite an internationally renowned influencer to attend the event along with our lucky guest to document the event via his or her social channels.
In addition to this, Socios.com will award some lucky Fan Token Holders with VIP tickets to the event.
Alexandre Dreyfus, the CEO of Socios.com, said:
“We are delighted to once again partner with the Ballon d’Or, giving us the opportunity to promote our brand at soccer’s most prestigious annual event. Millions of fans are using Socios.com, and exposure on this scale allows us to introduce our platform to millions more fans.”
Socios.com’s roster includes soccer giants FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, AC Milan, Inter Milan, Arsenal, Napoli, Valencia, Atlético de Madrid, and many other major European teams. Socios.com also has a major presence in South America, with many big clubs from Brazil, Mexico, Chile, and Argentina. In addition to soccer, it features the top names in UFC MMA, major Formula 1 teams, several e-sports organizations, and more than 70 major US sports franchises from the NBA, NHL, NFL, and MLS.
Sporting organizations can now offer fans access to an intuitive app where they can join highly engaged communities and be recognized and rewarded for their support. The name of that app is Socios.com. Powered by the latest technology, Socios.com provides sporting organizations with an unparalleled way of strengthening relationships with all fans through Fan Tokens, digital assets that unlock access to a gamified engagement and rewards community.
Over 170 major sports organizations, including massive soccer teams from Europe and Latin America, premium Formula One™ teams, giants from NBA, NFL, NHL and MLS, leading eSports teams and the UFC are on board with many more to come in the future. Socios.com has over 300 employees and regional headquarters in Miami, Madrid, Malta, London, Istanbul, Milan and Sao Paulo. The Socios.com app is available in 10 languages. Socios.com is powered by Chiliz, the world leading blockchain provider for the sports and entertainment industry.