Important news: Socios.com is transforming fan involvement in sport through the use of Fan Tokens.
Juventus, on the other hand, is pleased to announce the extension of their partnership, which will bring additional benefits and rewards to the Club’s fans through the JUV Fan Token.
See all the details below.
Summary
Socios.com and Juventus: the partnership continues to grow
As we know, Juventus began its partnership with Socios.com in September 2018, becoming the second professional sports club to join the platform.
In a short time, Juventus became the first sports team to launch its official Fan Token, paving the way for other organisations worldwide.
Over the past five years, this partnership has led to significant benefits for millions of Juventus fans, while providing a valuable platform for the club to expand its global presence and generate new revenue streams.
During this time, more than 140 surveys have been conducted and nearly 1,000 club-related prizes, including autographed jerseys and exclusive experiences, donated to JUV Fan Token holders via Socios.com.
By renewing their commitment, Juventus and Socios.com wish to bring fans even closer to the club.
For this reason, both parties have decided to expand the offer of exclusive experiences and benefits accessible through the Socios.com app for JUV Fan Token holders.
As a reminder, the JUV Fan Token has not only given Juventus fans access to unprecedented engagement opportunities with the club, but has also provided the club with an effective tool to connect with younger fans and millions of supporters beyond its borders.
Over 65% of Juventus Fan Token holders are under 40 years old, while over 30% are under 30. Juventus has Fan Token holders in 139 different countries around the world.
Comments on the renewal of the partnership
Tiziana Di Gioia, CCO of the Juventus Football Club, had the following to say about this important news:
“We are delighted to be able to strengthen our partnership with Socios.com, a key partner who has delivered great value to the club and its supporters over the past five years. In 2018 Juventus was one of the first clubs in the world to understand the potential of this technology and time has proved us right.”
Continuing:
“Today, our JUV Fan Token allows us to offer exciting opportunities to our fans on a global scale and now, through this new agreement, we will further expand the catalog of exclusive benefits and experiences that will be available and redeemable by Fan Token holders.”
Indeed, Chiliz and Socios.com founder and CEO Alexandre Dreyfus said:
“The extension of this partnership is really special for us. Juventus was one of the first sports organizations to support our vision and believe in our platform and the first club in the world to launch the Fan Token. With their audacity they have paved a path that dozens of sports companies around the world have followed and that is changing the game for sports fans. We are excited and proud to be able to take a new step forward in our relationship, which will see us offer even more opportunities for Juventus fans around the world and bring further value to the Club.”
Extending the fan experience with the JUV Fan Token
Juventus and Socios.com have renewed their commitment to bringing fans even closer to the club by expanding the range of exclusive experiences and benefits available through the Socios.com app.
These include the opportunity to play at the Allianz Stadium through “Play on The Pitch”, as well as benefits such as early access to the ticket office for key matches, discounts on accommodation at the J Hotel, discounts on the J Museum and the Stadium Tour, discounts on memberships and the chance to receive personalised video messages from the players.
With a large user base of 2 million in 160 countries, Socios.com is a product of Chiliz, an industry leader in sports blockchain solutions with a presence in nine countries.
In fact, more than 100 sports organisations in 24 countries and 10 sports disciplines have partnered with Socios.com to engage and reward their fans.
More than 80 of them have already launched their fan tokens on the platform, including top European and Latin American football clubs, UFC, Davis Cup, Formula 1 teams, eSports clubs and more.
Italy also plays a key role for Socios.com, which has received regulatory approval as a virtual currency and digital wallet service provider for 2022.
With eight partners, including Lega Serie A and the Italian Football Federation, Italy is a key market.
Italian users stand out for their active engagement and redemption of rewards through the Fan Reward feature, positioning Italy as one of Socios.com’s key markets.
