The search engine giant, Google, has announced the update of its crypto ads policy for the USA, effective from January 29, 2024.
Summary
Google and the new policy on crypto ads in the USA
Google, the internet giant, has announced an update to its policy on crypto ads and related products in the USA. The goal is to allow advertising for advertisers offering Cryptocurrency Coin Trust targeting the United States.
The new policy will be effective starting from January 29, 2024. Not only that, Google wanted to give an example (not exhaustive) of what it means with Cryptocurrency Coin Trust, which are “financial products that allow investors to trade trust shares that hold large pools of digital currency”.
In addition, Google has specified that potential advertisers will need to obtain certification in order to publish crypto ads.
Specifically, this certification would be the appropriate license from the competent local authority in the hands of the advertiser, as well as their products, their landing pages, and their ads meet all the local legal requirements of the country or region for which they want to obtain certification.
Finally, Google’s statement ends with the measures it intends to implement if this policy is violated. In this regard, the search engine giant will issue a notice, at least seven days before any account suspension.
Google: the update of crypto ads in the USA at the same time as Bitcoin spot ETFs
With Cryptocurrency Coin Trust, Google could also involve financial products such as Exchange Traded Funds (ETFs) linked to the crypto world.
In this case, the internet giant could therefore prepare for what could happen in the same month of January 2024, namely the approval by the Securities and Exchange Commission (SEC) of the Bitcoin spot ETF.
And indeed, recently, the investment giant BlackRock would have filed with the US SEC, the latest updated version of its request for the issuance of a Bitcoin spot ETF in the United States.
This 112-page document has followed every single modification requested by the SEC itself, in order to become “approvable”.
For this reason, it is believed that the approval for BlackRock’s Bitcoin ETF will come during the month of January.
The search engine and advertising on NFT games
In September, Google updated its policy on crypto ads, specifically related to NFT games.
And indeed, since that month, the search engine has made it possible for advertisers offering blockchain-based games and NFTs to publish their advertisements.
Specifically, Google had admitted all NFT games that allow players to purchase in-game items, consumed or used in the game, to enhance the user experience or help them progress in the game.
On the contrary, however, Google had also excluded all blockchain-based games and NFTs that are associated with gambling and betting.
