HomeNFTMetaversesMetaverse: Google in partnership with Magic Leap to offer more immersive experiences

Metaverse: Google in partnership with Magic Leap to offer more immersive experiences

In the metaverse sector, the Internet giant Google has formed a new partnership with Magic Leap, to offer more immersive experiences and promote the AR/XR ecosystem.

Metaverse: Google with Magic Leap to offer a wider range of immersive experiences

The metaverse sector welcomes a new partnership: the Internet giant, Google, with Magic Leap

“We are excited to collaborate with @Google. CEO of Magic Leap @rossrosenberg stated: We are excited to announce a strategic technological partnership with Google to combine Magic Leap’s expertise in Augmented Reality (AR) and leadership in the field of optics with Google’s technological platforms and collaborate on Extended Reality (XR) solutions and experiences. Today, AR is leveraged by companies to train employees, create spatial experiences for consumers, envision and design new buildings, and enhance medical teams with better ways to visualize patient care. But the transformative potential of AR is endless, and this partnership will help expand immersive experiences, bring greater utility, and broaden the reach of AR!”

In practice, Google’s technological platforms together with Magic Leap’s experience in augmented reality (AR) and its leadership in the field of optics, will provide to create new solutions and immersive experiences. 

Not only that, the partnership potentially signals greater competition for Apple and Meta, in the hardware space and metaverse experiences. 

It is, therefore, about succeeding in the mission of promoting the future of the ecosystem based on Extended Reality (XR) and Augmented Reality (AR). 

Metaverse: Google with Magic Leap together to advance the potential of AR/XR technologies

Shahram Izadi, vice president and general manager of AR/XR at Google, stated: 

“We look forward to combining Magic Leap’s leadership in optics and manufacturing with our technologies to bring a wider range of immersive experiences to the market. By joining efforts, we can advance the future of the XR ecosystem with unique and innovative product offerings.”

The new partnership is nothing more than an important step in the long-standing relationship that already exists between the two companies. 

Apparently, therefore, the metaverse still has a lot to offer. In this regard, at the end of March 2024, the co-founder of Ethereum, Vitalik Buterin, also expressed himself during a conference.

According to Buterin, in fact, the metaverse still needs a definition. Not only that, at the moment it is often conceived more as a brand than as a product. 

The crypto of the metaverse category today in green

Taking a look at the “Metaverse” category of the crypto market, today it seems that there is a general green.

The prices of the famous crypto in this category like Axie Infinity (AXS) and The Sandbox (SAND), are in pump by +10% and +7% respectively, compared to a week ago. Also, Decentraland (MANA) is in pump by +6.5% in the last seven days. 

Yet, looking at the ranking by market capitalization, dominating the scene of metaverse crypto are Internet Computer (ICP), Render (RNDR) and Stacks (STX). 

Stefania Stimolo
Stefania Stimolo
Graduated in Marketing and Communication, Stefania is an explorer of innovative opportunities. She started out as a Sales Assistant for e-commerce, and in 2016 she began to develop a passion for the digital world, initially in the Network Marketing sector, where she discovered and became passionate about the ideals behind Bitcoin and Blockchain technology, which lead her to work as a copywriter and translator for ICO projects and blogs, and organize introductory courses.