Nexo, a leading platform in digital asset management, has announced a strategic partnership with the Argentine Football Association (AFA), becoming the Official Regional Digital Asset Partner of the Argentine National Football Team throughout South America. The agreement, signed in anticipation of the FIFA World Cup 2026, represents a crucial step in Nexo’s expansion in the South American continent and marks a synergy between sporting excellence and technological innovation.
Summary
Expansion of Nexo in Argentina and South America
The agreement with AFA strengthens Nexo’s presence in Argentina, where the company recently acquired Buenbit, a leading platform for digital asset trading. Buenos Aires is set to become Nexo’s new regional hub, with a local team dedicated to developing services and solutions for the South American market.
According to Federico Ogue, CEO of Buenbit by Nexo, “the Argentine national team represents the highest level of sporting excellence, founded on talent, conviction, and an unwavering will to win. Nexo shares these values and, by strengthening its presence in Argentina and South America, demonstrates a concrete commitment to the region and its inhabitants.”
Official Ceremony and Statements from Key Figures
The partnership was officially launched during a gala ceremony in Buenos Aires, attended by executives from Nexo and AFA, guests, media, and partners. The event marked the formal beginning of the collaboration, which will support the Argentine National Team on its journey to the 2026 World Cup.
Leandro Petersen, Chief Commercial & Marketing Officer of AFA, emphasized: “We are thrilled to announce a new partnership with a company that has a strong global presence, perfectly aligned with the Federation’s international growth strategy. The arrival of Nexo as the Official Digital Asset Partner not only reflects the expansion of our brand on a global scale but also the growing interest of international companies in Argentine football and one of the most prestigious national teams in the world.”
Petersen also highlighted how success in elite sports, as well as in business, is based on strategy, discipline, and the ability to excel in decisive moments. Collaborating with partners who share this mindset allows for the expansion of the AFA ecosystem and the creation of new opportunities for connection between players, brands, and millions of fans worldwide.
Activations and Initiatives for Fans
The agreement between Nexo and AFA includes a series of fan-focused initiatives, starting with a global ticket giveaway campaign for the Argentine National Team’s matches at the World Cup. The initiative is open to both new and existing Nexo customers and includes the distribution of autographed jerseys and exclusive content created with stars like Messi, Lautaro Martínez, Julián Álvarez, and Nico Paz. The campaign will run from May until the end of the tournament, offering unique experiences during the matches and rewards linked to platform activity, such as tiered rewards and official team merchandise.
Nexo and Global Sports: A Winning Strategy
The collaboration with the Argentine National Team is part of a broader strategy by Nexo in the world of high-level sports. The company is already the Official Crypto Partner of the Australian Open and the Summer of Tennis, the Official Digital Wealth Platform of the DP World Tour, and the Official Partner of the Audi Revolut Formula 1 Team. These partnerships demonstrate Nexo’s commitment to combining financial innovation with sports passion, offering exclusive experiences to its users.
Nexo’s Return to the United States and the Path to the World Stage
The agreement with AFA adds a new dimension to Nexo’s relaunch in the United States. In February 2026, the platform resumed operations in the American market under a regulated framework, marking its first official return to the country. The Argentine national team, the reigning world champion, is thus preparing to defend its title in North American stadiums, supported by a leading technology partner.
Nexo: Innovation and Security in Digital Asset Management
Founded in 2018, Nexo has established itself as a leading platform for digital asset management, offering solutions for the growth, management, and protection of cryptocurrency wealth. With over $8 billion in assets under management and more than $403 billion processed, Nexo serves clients in over 199 jurisdictions, focusing on advanced technology, security, and a customer-oriented approach.
Nexo’s offering includes flexible and fixed-term savings tools, crypto-backed loans, sophisticated trading solutions, and the first crypto debit/credit card. The platform stands out for its sustainable business model, robust infrastructure, stringent security, and global licenses, positioning itself as a benchmark for innovation and long-term prosperity in the digital asset sector.
The Argentine Football Federation: A History of Excellence
Founded in 1893, the Argentine Football Association (AFA) is one of the oldest football associations in South America and governs Argentine football at all levels. It oversees the National Team – three-time world champion and current titleholder – and the entire national club football system, representing a symbol of excellence and sporting passion recognized globally.
A Future of Opportunities Between Football and Innovation
The partnership between Nexo and AFA paves the way for new opportunities for fans, athletes, and technology enthusiasts, strengthening the bond between sports and digital innovation. Ahead of the 2026 World Cup, this collaboration promises to offer exclusive experiences and bolster Nexo’s presence in South America, confirming Argentina’s central role in the international football and technological landscape.
