Music and technology travel on the same wavelength, to the point where even the blockchain becomes part of this world with OMF – Our Music Festival, which is ready for its debut today on stage at UC Berkeley’s Grey Theater in the Bay Area, California.
OMF is creating the world’s first decentralized music network powered by the ERC20 OMF token (based on Ethereum’s technology) as a new experience for fans and all parties associated with music festivals.
By participating in the OMF network, you can get to know and use the token directly in the real world, exchanging it for products, services and experiences – digital and not – offered directly by OMF services or associated festival events, such as merchandising, production, catering, housing, transportation, sponsors, etc.
All this will be made available live immediately after the music event, which features talents such as Zedd, one of the best paid DJs in the world, along with DJ 3LAU, CEO of OMF and electronic music star Big Sean, Matt and Kim and Charlotte Lawrence, a mix of electronic, dance and hip-hop artists.
In essence, all concert attendees will be able to learn about and earn crypto and immediately use it within the ecosystem of the festival.
In addition, there will be crypto-spaces where some of the best blockchain companies in the world will be ready to demonstrate and explain this innovative technology, a great opportunity for all those curious about the crypto world.
Among the team that directs OMF’s decentralized dances, we find the CEO Justin Blau (known as 3LAU) and Adam Lynn of Prime Social Group, who works with the entertainment studio blockchain SingularDTV, this means that everything will then be broadcast live in a decentralized way.
OMF’s strategic advisors include agencies such as the founder of AM Only and Paradigm’s partner, Paul Morris, as well as Lee Anderson and Sam Hunt of Paradigm, Hunter Williams of the CAA and Phil Quist.
In an interview with Forbes Blau stated: “If the fans felt more invested in the actual event, wouldn’t they promote it more and tell their friends? We’re looking to give fans an experience“.
The purpose of using blockchain technology, according to Blau, is to involve more and more fans from various musical events, eliminating all the intermediation present in the traditional system (agents, managers, etc.), so as to have a more direct contact between the artist and his followers.
Moreover, in the long run, the use of blockchain technology could solve many problems of the music business, from scalping to ticket price inflation, as well as the sale of counterfeit tickets. Thanks to smart contracts it is possible to ensure that the original identity of the ticket remains authentic, even if it passes from hand to hand.
