Spinosa, a family business that produces Mozzarella di Bufala Campana and its derivatives, today announced the implementation of blockchain technology in its production chain.
Each package of mozzarella will have a “Blockchain – Quality Certificate” sticker with a QR code that will allow access to all information on the production of the product.
Through the code and by entering the batch of the product, it will be possible to verify all the quality standards that Spinosa complies with in accordance with the regulations for the protection of the Mozzarella di Bufala.
“This project, the implementation of which has required a considerable investment in terms of time, personal commitment, and dedicated resources, is part of the larger plan of research and development activities that we orient daily to improve the quality and sustainability of our business. Knowing how to do it has always been the secret of our work: for generations, we have known our territory and with passion and hard work we are committed to enhancing it through the production of food excellence that can only be achieved here. From today we want to gain even more confidence from consumers, showing them all the steps that are behind the creation of our Mozzarella di Bufala from Campania,”said Luigi Griffo, President and CEO of Spinosa.
Through this solution set up by EY OpsChain Food Traceability, Spinosa wants to give transparency to its products in order to combat the counterfeiting of Made in Italy.
“We are facing a new paradigm in the food market – says Giuseppe Perrone, EY Blockchain Hub Mediterranean Leader -; according to the data in our possession, the digitalisation of the supply chain is a strategic asset for agro-food companies that aim to create product value and increase brand awareness in the eyes of the consumer”.
“For Spinosa, the blockchain will be particularly important for foreign countries, where 74% of consumers are sensitive to the concepts of “authenticity” of the product. This is a very important goal achieved by a leading company in our region that also guarantees new confidence in the activities of companies in our area” – commented Eugenio Amodio, EY Associate Partner.