Yesterday, the NBA team The Cleveland Cavaliers partnered with UnitedCoin, which provides crypto and blockchain services.
UnitedCoin is a company registered with the US SEC (Securities and Exchange Commission) that allows sending and receiving both crypto and fiat using email or SMS. In addition, UnitedCoin also provides a MasterCard debit card for spending cryptocurrencies.
The President of Cavaliers’ business operations, Nic Barlage, was very enthusiastic about this partnership:
“As decentralized technology continues to evolve, we know it is important for us to stay ahead of the curve and plan for how it will impact our fan experience and business as we move forward. We are happy to team up with UnitedCoin, a like-minded company motivated by innovative technology to help us do that and are excited about how this partnership will bring blockchain technology to life for our fans”.
UnitedCoin will allow the NBA team to be known in the crypto industry and obviously by their users, as also stated by the CEO of UnitedCoin, Derek Jones:
“Our partnership is a great opportunity to introduce Cavs and Legion fans to our insured blockchain platform and to educate them about and the benefits of cryptocurrency, a safe and secure alternative to spending cash”.
The whole partnership will cover the 2019-2020 season, so it’s a long enough period to allow Cleveland Cavalier and UnitedCoin to grow and make themselves known in their respective sectors with an advantage over other competitors.
This is not the first time that we have witnessed this type of partnership between the world of sports and crypto: recently also an NFL team has entered into a partnership with Litecoin, whereas in the racing sector Eidoo has sponsored a car of the Mini Challenge, driven for the entire 2019 championship by the pilot Federico Alberti.