Italy: the supermarket where you pay in bitcoin
Italy: the supermarket where you pay in bitcoin

Italy: the supermarket where you pay in bitcoin

By Marco Cavicchioli - 27 Nov 2019

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In Italy, there is a supermarket where it is possible to pay for shopping in bitcoin. It is the Eredi Marchesi Supermarket in Nova Milanese, Lombardy, which has decided to accept bitcoin payments thanks to a partnership with inbitcoin and 

This may be the first supermarket in Italy to accept bitcoin payments. The supermarket is managed by 3 forward-thinking brothers with an innovative vision for the future of payments. 

The family business was actually founded 55 years ago, in 1964, as the workshop of Enrico Marchesi and his wife Rita. Over time, the business has been renovated many times, both structurally and commercially, investing to meet the needs of emerging markets. In 2019, his children, Luca, Paolo and Daniela, took over and decided to open up to the market of cryptocurrency holders as well

How to accept bitcoin payments in Italy

All this has been made possible thanks to inbitcoin, the Italian company that, together with, provides secure and easy-to-use tools for accepting bitcoin in businesses. 

In particular, the CEO of, Nicola Vaccari, is working to try to create a replica of the Bitcoin Valley of Trentino in Lombardy, opening the door to the world of bitcoins to lead users from traditional digital payments to those of the future. 

Initiatives like this serve to expand the use cases of bitcoin and actually prove useful to everyone. In fact, users can use their cryptocurrencies as a means of payment, while merchants can collect payments by receiving euros directly. 

The devices are easy to use and operate in the same way as a common POS but with cryptocurrency payments. 

In the Bitcoin Valley of Trentino, there are already many merchants who use these new payment methods, and this habit is gradually spreading elsewhere. 


Marco Cavicchioli

Born in 1975, Marco has been the first to talk about Bitcoin on YouTube in Italy. He founded and the Facebook group" Bitcoin Italia (open and without scam) ".

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