HomeBlockchain"Decentralised Twitter": the new challenge of Dorsey and Bluesky

“Decentralised Twitter”: the new challenge of Dorsey and Bluesky

The new challenge of Twitter CEO Jack Dorsey to make Twitter decentralised was announced directly on the social network through a series of tweets that introduced the new independent Bluesky team dedicated to the mission.

In short, Dorsey described the reasons that motivated the decision to make Twitter a decentralised social media, citing some current circumstances that centralised applications have difficulties with.

Not only that, Dorsey also specifies that the algorithmic process is under the attention of a single owner and that therefore it is not possible to choose or create alternatives.

Social media centralisation, according to Dorsey, involves an incentive mechanism whereby it causes 

“attention being focused on content and conversation that sparks controversy and outrage, rather than conversation which informs and promotes health”.

An opposite situation to the open and decentralised standard that new technologies such as blockchain can solve involving open and durable hosting, governance and even monetisation. 

Dorsey’s tweets end with references to the new Bluesky team that Twitter’s CEO intends to fund from today until the creation of the solid, scalable and applicable decentralised standard for social media, specifying that it will take years. 

In this regard, many crypto players commented on the social media, here are some of the tweets.

Twitter and Bluesky: the reactions

Anthony Pompliano, founder of Morgan Creek, appreciated the whole speech made by Dorsey, calling him the entrepreneur who most of all understood how the future will work and thanked him for boosting the pace of innovation. 

Brian Armstrong, CEO of Coinbase, comments positively on the fact that Twitter is more interested in protocols than platforms.


Changpeng Zhao – CZ, CEO of the main crypto-exchange Binance, also joined the Twitter discussion by listing the topics that most impressed him about Dorsey’s speech. 


Finally, among the replies, while Charles Hoskinson, CEO of IOHK behind Cardano, tweets “I’m in Jack. Just let me know what you need”, the co-founder of Wikipedia, Larry Sanger expresses his doubt by concluding his tweet with an “I’ll believe it when I see it”.

Stefania Stimolo
Stefania Stimolo
Graduated in Marketing and Communication, Stefania is an explorer of innovative opportunities. She started out as a Sales Assistant for e-commerce, and in 2016 she began to develop a passion for the digital world, initially in the Network Marketing sector, where she discovered and became passionate about the ideals behind Bitcoin and Blockchain technology, which lead her to work as a copywriter and translator for ICO projects and blogs, and organize introductory courses.