“Decentralised Twitter”: the new challenge of Dorsey and Bluesky

The new challenge of Twitter CEO Jack Dorsey to make Twitter decentralised was announced directly on the social network through a series of tweets that introduced the new independent Bluesky team dedicated to the mission.

Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media. The goal is for Twitter to ultimately be a client of this standard. 🧵

— jack (@jack) December 11, 2019

In short, Dorsey described the reasons that motivated the decision to make Twitter a decentralised social media, citing some current circumstances that centralised applications have difficulties with.

Not only that, Dorsey also specifies that the algorithmic process is under the attention of a single owner and that therefore it is not possible to choose or create alternatives.

Social media centralisation, according to Dorsey, involves an incentive mechanism whereby it causes 

“attention being focused on content and conversation that sparks controversy and outrage, rather than conversation which informs and promotes health”.

An opposite situation to the open and decentralised standard that new technologies such as blockchain can solve involving open and durable hosting, governance and even monetisation. 

Dorsey’s tweets end with references to the new Bluesky team that Twitter’s CEO intends to fund from today until the creation of the solid, scalable and applicable decentralised standard for social media, specifying that it will take years. 

In this regard, many crypto players commented on the social media, here are some of the tweets.

Twitter and Bluesky: the reactions

Anthony Pompliano, founder of Morgan Creek, appreciated the whole speech made by Dorsey, calling him the entrepreneur who most of all understood how the future will work and thanked him for boosting the pace of innovation. 

Jack Dorsey may understand the future better than any entrepreneur on the planet right now. https://t.co/L7rsUsCvx9

— Pomp 🌪 (@APompliano) December 11, 2019

Brian Armstrong, CEO of Coinbase, comments positively on the fact that Twitter is more interested in protocols than platforms.

https://twitter.com/brian_armstrong/status/1204810918116257793

Changpeng Zhao – CZ, CEO of the main crypto-exchange Binance, also joined the Twitter discussion by listing the topics that most impressed him about Dorsey’s speech. 

https://twitter.com/cz_binance/status/1204981296637739008

Finally, among the replies, while Charles Hoskinson, CEO of IOHK behind Cardano, tweets “I’m in Jack. Just let me know what you need”, the co-founder of Wikipedia, Larry Sanger expresses his doubt by concluding his tweet with an “I’ll believe it when I see it”.