HomeCryptoAltcoinBrave and the BAT cryptocurrency

Brave and the BAT cryptocurrency

Brave is an innovative open-source browser founded in 2015 by CEO Brendan Eich with its own native cryptocurrency called BAT.

Eich also created JavaScript and co-founded the famous Mozilla before becoming CEO of Brave Browser.

The main goal of Brave is to reward users with part of the proceeds from sponsored content. Normally users do not give any authorization for the continuous display of ads. Brave changes this system and sends a portion of the proceeds, using the Basic Attention Token, to the user who decides to watch the ads.

In addition, the browser is configured to automatically block spam and unnecessary advertisements that can slow down browsing and invade the privacy of users. 

As a result, it can be three times faster than a normal browser, sharing some of this added value with all users who use it every day and are rewarded for it. 

Users can control every single aspect related to advertisements, such as the maximum number they are willing to display every hour or not to show sponsored content at all by hiding it completely. 

Each time ads are displayed, users receive 70% of the profits that the browser receives from advertisers; in practice, they are rewarded in BAT for the attention given to the advertising content. This allows users to always maintain control over the content they want to display. 

Moreover, there is the possibility to support favourite websites or content creators by setting periodic and automatic donations, thus deciding both the timeframe and the quantity. 

Inside it, there is a section entirely dedicated to the crypto wallet where it is possible to carry out transactions and manage the token portfolio in a secure way. 

In case the user wants to be a more active player within the Brave ecosystem, he/she can choose to have a dedicated space for the sponsorship of his/her own content, focusing on privacy, security, a verified audience and the possibility to be rewarded by the users for the content shared with the community.  

Among the many features, an internal store has been added to the main website where it is possible to buy accessories and clothing, all branded Brave. 

A while ago, due to a problem in the code discovered by some users while surfing the Internet, associated to a wrong operational dynamic between web search and referral link, a Brave fork called Braver Browser was born, which apparently has the intention to reduce many of the important features loved by the community and supported by the well known and unrivalled Brave. 


Eliano Martellucci
Eliano Martellucci
Eliano has a bachelor's degree in Economics and Business Administration and is about to complete his master's studies in Finance at the University of Trento (UNITN). He got hooked on the crypto and blockchain world during the summer of 2017 and has not left it since then. He currently works as editor & SEO specialist at Cryptonomist, writes articles and invests, both in Blue Chip and early stage assets. Furthermore, he is working on his latest thesis project entitled: "A Study on crypto market Sentiment Analysis through Machine Learning algorithms in python."