A Land Rover promotional video explicitly advertises Bitcoin.
The video was published on Land Rover UK’s official Twitter profile and is dedicated to its famous Range Rover.
Range Rover – refined over 50 years.
— Land Rover UK (@LandRover_UK) June 17, 2020
This year the British manufacturer’s luxury off-road vehicle is celebrating 50 years, as the first version was put on the market back in 1970.
The video covers the years between 1967, the year Land Rover began to design the Range Rover, and 2020, showing all the various versions of the vehicle on the market in these past 50 years.
For every year displayed, there is mention of an important event that occurred in that particular year.
For example, for 1967, the first successful heart transplant is highlighted, while for 1969 the moon landing is mentioned.
Well, for 2009 there is explicit mention of the creation of the Bitcoin network.
Here are the other events mentioned, along with the years in which they took place:
- 1970 The Beatles break-up,
- 1972 Mark Spitz wins 7 gold medals at the Olympics,
- 1977 The explosion of punk,
- 1981 The launch of MTV,
- 1989 The Berlin Wall collapses,
- 1990 Tim Berners-Lee invents the Internet,
- 1996 The cloning of the sheep Dolly,
- 1997 Girl power conquers the world,
- 2005 The first video published on YouTube,
- 2015 Traces of water discovered on Mars,
- 2017 The total eclipse of the sun.
It is worth noting that many are events linked to technological innovation or the emergence of disruptive factors, and it is perhaps precisely for this reason that the birth of Bitcoin was chosen for 2009.
The Bitcoin protocol was actually published by Satoshi Nakamoto in 2008 but the first block of the Bitcoin blockchain was mined by Satoshi himself on January 3rd, 2009.
An interesting thing is that even on Wikipedia, in the section dedicated to the important events of 2009, there’s the creation of the Bitcoin Genesis Block, along with other important events that happened in the same year such as the appointment of the first black US president, Barack Obama, the longest total solar eclipse of the twenty-first century, the discovery of significant traces of ice water on the Moon, or the discovery of the first extrasolar habitable planet.
It is curious that for this advertisement the creation of the Genesis Block was preferred to the discovery of the first habitable planet outside the Solar System, evidently considering it the most significant event of 2009 in terms of technological innovation or disruptive events.