Italy: investments in the financial market better than real estate
Italy: investments in the financial market better than real estate

Italy: investments in the financial market better than real estate

By Marco Cavicchioli - 6 Aug 2020

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According to a recent survey by eToro conducted in Italy, for millennials, women and over 55 investing in the financial market is better than investing in real estate

One of the most deeply rooted preconceptions in Italian culture is thus overturned, namely that real estate investments would be better than investments in stocks. 

Despite the lockdown and the Covid emergency, overall Italians continue to consider real estate as a safe and profitable investment, partly as a way to diversify their portfolios, however, for three groups of Italians, real estate investments are no longer in the first place.

The research, carried out with the Cawi method on 3,000 people belonging to the categories of millennials, women and seniors (i.e. over 55), revealed that they now prefer the financial market. 

Who prefers to invest in the financial market

The survey started with the question: 

“Imagine that you have 100,000 Euros at your disposal. What are your priorities?”

The first answer for all three categories was to pay off the mortgage, while the second priority was payment of debts, and the third was “charity”. 

But as far as investments are concerned, the answer that gathered the most preferences was precisely the placement of funds on the financial market, a solution that is preferred by more than 4 Italians out of 10. Real estate investments fell to second place, with gold to third and cryptocurrencies to fourth. 

Seniors are also the category that seems to prefer the financial market, with 18% indicating these investments as first choice, whereas only 11% of millennials and only 8.9% of women indicated it.

With regard to cryptocurrencies, 16% of millennials indicated them as a possible investment, while only 11% of women and seniors did so. 

However, 40% of seniors admit that they do not have enough skills to be able to make investments relying only on their own knowledge and skills, while 46% of women and millennials believe that they can be autonomous in terms of investment, even if only partially and with the need to confront someone before doing so.

The main source of information to make investment choices turned out to be newspapers and financial pages of newspapers, with 50% of the preferences, but 37% of seniors and 30% of women indicated professional advisors as the main choice. 

For 45% of millennials, a reliable source in this sense are the dedicated channels on YouTube, while 25% consider financial advisors as their first choice. 

All three categories agree that schools should spend more time teaching financial education, with 80% of respondents agreeing with this statement. 

But to the question “Would you do an online course to deepen your skills or acquire new ones in the field of investments?” 60% answered “yes, but only if it is free”. 


Marco Cavicchioli

Born in 1975, Marco has been the first to talk about Bitcoin on YouTube in Italy. He founded and the Facebook group" Bitcoin Italia (open and without scam) ".

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