Is Apple ready to buy Bitcoin after Tesla?
Is Apple ready to buy Bitcoin after Tesla?

Is Apple ready to buy Bitcoin after Tesla?

By Amelia Tomasicchio - 9 Feb 2021

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According to rumours circulated by Reuters, Apple is ready to buy into Bitcoin or in any case to invest in the cryptocurrency sector.

After Tesla announced its $1.5 billion investment in BTC yesterday, Reuters picked up on a report by RBC Capital Markets published on Monday that said Apple has a “clear opportunity” to offer a crypto exchange, as Samsung has done with its crypto wallet integrated into new smartphones.

The report reads:

“The wallet initiative appears to be a clear multi-billion dollar opportunity for the firm (potential for well over $40 billion in annual revenue with limited R&D)”.

Square and PayPal have also done the same, deciding to enter the cryptocurrency market in recent months.

Apple ready to buy Bitcoin, the impact on the market

Two different rumours are circulating: either Apple could launch its own cryptocurrency buying and selling service, or even its own exchange, or – although one thing does not rule out the other – it could have decided to buy Bitcoin.

In any case, with Tesla buying Bitcoin and the Apple rumours, the price of BTC has reached new all-time highs, reaching $48,000 in the last few hours. An increase of about 20% in less than 24 hours.

Tesla is also benefiting from the news and its shares on the stock exchange continue to rise and mark a + 3% compared to yesterday, while if we look at the graph, over the last year they have risen by more than 420%.

PayPal has also doubled the value of its shares in one year, from $115 to the current $282. At the beginning of 2021, it was worth $231. 

A purchase of Bitcoin could therefore also help Apple’s shares, as they are now “only” up 53% in one year.

In the same year, the price of Bitcoin rose by 371%.

Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist, and also PR manager for the Italian market at Bitget. She is also a marketing teacher at Digital Coach in Milan and she published a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector. As advisor, Amelia is also involved in metaverse-related project such as The Nemesis and OVER.

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