Chipotle has raffled off $100,000 in bitcoin for Burrito Day.
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National Burrito Day is usually held on the first Thursday in April, which this year falls on April 1st, and celebrates the appreciation of burritos, the Mexican dish that is famous almost all over the world.
Chipotle Mexican Grill is a famous American restaurant chain specializing in tacos and burritos. It has more than 2,600 restaurants around the world and a turnover of 5.5 billion dollars.
This year, to celebrate Burrito Day, it announced two $100,000 jackpots, one in free burritos and the other in BTC. In fact, this is the first case of a restaurant chain in the US offering a cryptocurrency giveaway.
Bitcoin protagonist of National Burrito Day
During Thursday’s National Burrito Day Chipotle and the founder and CEO of Coil, Stefan Thomas, will launch a new interactive game called “Burritos or Bitcoin” that will consist of a mock “chiptocurrency” rescue mission to crack the code of Thomas’ digital wallet.
In fact, Stefan Thomas is famous for losing access to the hard drive where he saved the private keys to a wallet containing over 7,000 BTC (about $400 million), and the Chipotle game calls for a search for the password to access that drive.
Each player will have only ten attempts to guess a six-digit code. Whoever finds it will have a chance to win up to $25,000 in free burritos or bitcoin.
The contest will begin on April 1st at 9:00 AM PT and will end at 6:00 PM PT on the same day. To play, you will need to connect to the currently offline BURRITOSORBITCOIN.COM website.
10,000 players will nevertheless win a free burrito worth $10.
50 players will win $500 in bitcoin, and only 3 lucky players will win $25,000 in bitcoin.
Chipotle’s Chief Marketing Officer Chris Brandt said:
“National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favorites. We’re always looking for unique ways to enhance the celebration, and this year, we’re giving fans the opportunity to acquire two highly valuable assets: Burritos or Bitcoin”.
