NFTs come to Tokyo Olympics 2021
NFTs come to Tokyo Olympics 2021
NFT news

NFTs come to Tokyo Olympics 2021

By Eleonora Spagnolo - 4 Jun 2021

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NFTs are coming to the Tokyo 2021 Olympics thanks to an agreement between the International Olympic Committee (IOC) and nWay, a subsidiary of Animoca Brands

In fact, just weeks before the competition’s kick-off, NFTs will be launched in the form of pins and multiplayer video games.

Tokyo 2021 Olympics NFTs

Sales of the nWay-branded NFT pins will begin on June 17, 2021, from the official nWay website. Like any NFT, these particular pins will be authentic and limited in number, making them true collector’s items

Their design will celebrate the Olympics of the past and recall the symbols of the Olympics, one of the most anticipated sporting competitions that comes late this year due to covid. 

In fact, the Olympic Games were scheduled for the summer of 2020 but were postponed due to the pandemic. 

Fans of the Olympics can purchase NFT in three ways:

  • From the official website;
  • From the nWayPlay marketplace from other users who have made the purchase previously;
  • For free, by playing an Olympics-themed video game that will be launched near the Beijing Winter Olympics. 

Timo Lumme, general manager of marketing and television services for the Olympic Committee, said:

Olympic pins started as a way to identify athletes, judges and officials, but over the past

125 years it has become an Olympic Games tradition, where everyone from athletes to

event staff, journalists and spectators all take part to collect and trade pins in the Olympic

Village and beyond,” said Timo Lumme, Managing Director of IOC Television and

Marketing Services. “Today’s announcement is a natural evolution of this tradition, in line

with Olympic Agenda 2020+5 and the IOC’s digital strategy to embrace new digital

technologies to promote the Olympic values and grow direct relations with our fans. They

can now connect with the excitement of the Games in a whole new way and own a piece of

Olympic history.

Taehoon Kim, CEO of nWay added: 

“We are honoured to collaborate with the IOC to bring the NFT Olympic Pins Collection to the nWayPlay Marketplace for the first time,” said Taehoon Kim, CEO of nWay. “We used our experience as game developers to incorporate high-quality 3D models with animation and visual effects to create truly premium NFTs.”

Ultimately, the NFT fad has become no longer insignificant, so much so that it has infected the sports world and the most celebrated competition of all time.

Eleonora Spagnolo

Journalist passionate about the web and the digital world. She graduated with honours in Multimedia Publishing at the University La Sapienza in Rome and completed a master's degree in Web and Social Media Marketing.

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