Nike’s top management has filed an application to register the trademark “Nike, just do it”, as well as their iconic Swoosh, with the metaverse in mind.
All crazy for the metaverse
It’s only been a few days since Mark Zuckerberg, the creator of Facebook, announced that he was changing the name of his company to “Meta”, opening the door to his Metaverse.
This seems to have immediately triggered some excitement and proactivity from many multinationals, including Nike.
The Nike brand in the metaverse
The internationally renowned footwear company did not want to miss the opportunity to dress the future avatars of the metaverse with its brand, thus embracing the possibility of accessing a real new market, entirely digital.
As soon as the application is approved, Nike will be authorized to sell virtual consumer products such as trainers, clothing and accessories, all branded.
Enthusiasm and fears
It is still unclear how all these important innovations, brought to the field by a giant like Facebook, will evolve and what impact they will have on our lives.
What is certain is that all these changes have led to a kind of separation. On the one hand, there are many companies that are intimidated, or perhaps simply reluctant, to accept this new vision of fashion.
On the other hand, there are all those companies, such as Nike, who immediately saw something innovative in it, destined to evolve and enter our daily lives with a certain speed.
Nike has therefore decided to anticipate the competition, moving well in advance to avoid being left behind or caught off guard by competitors.
Only time will tell if this move can be defined as a “winning” one.