A trend that is enjoying much success in the NFT sector is gaming with games such as Axie Infinity and Guild of Guardians.
Summary
NFTs in gaming
NFTs have opened the door to an endless series of new projects that will change many aspects of our lives. The world of entertainment, particularly gaming, has already started to set new goals by thinking outside the box.
Slowly, the old school idea that video games should only entertain and amuse the user is being uprooted, and at the same time, we are approaching the adoption of the tools and functionalities that blockchain technology makes available.
What is being offered to the public today is no longer a simple game but a real activity that has an economic ecosystem within it.
This new perspective puts the player at the centre, offering him or her potential and attractive earnings.
The Guild of Guardians team
Guild of Guardians belongs to the category of games – “Play to Earn”.
It is a multiplayer, fantasy and action role-playing game in which players build the “Guardians” team of their dreams and compete to earn big rewards.
Guild of Guardians is developed by Stepico Games and published by Immutable.
Immutable is a $17 million blockchain company, funded by VCs and backed by investors such as Naspers, Galaxy Digital and Coinbase.
Stepico Games is a Ukrainian game development studio with over 80 designers, artists and developers.
This partnership combines Immutable’s expertise and technology for blockchain-based games with Stepico’s proven ability to develop mobile games.
Pre-sale success
A few days ago, on the first of December, Guild of Guardians announced the sell-out on CoinList of their GOG token that will be part of the game itself.
The successful sale totalled $5.3M with a final tally of 808,000 registrations, bringing over 10,700 new token holders into the Guild of Guardians ecosystem.
Taking a step back, Guild of Guardians decided to allocate 6% of GOG tokens for sale on CoinList; 6% out of a total supply of 1 billion tokens.
Most of these tokens sold on CoinList are subject to a variable holding period of 12 months, in order to ensure the long-term sustainability of the game and the community itself.
It is also worth mentioning that CoinList’s $5.3M sale is in third place, as the project had already done a first Founder NFT sale in June 2021 that raised $3M within 24 hours and then a second raise that raised another $5M.
The project token
Guild of Guardians is an NFT-based game, but an integral part of it is also the project token.
The GOG token, nicknamed “GEMS”, is a key element of Guild of Guardians’ business model.
GOG is the foundation of the game’s economy.
This currency allows for the creation of a rewards distribution model and allows players to purchase in-game NFTs which they can then use to play the game or choose to trade/sell on the ImmutableX marketplace.
The assumptions and goals pursued by the Guild of Guardians team seem to be extraordinarily close.
The mobile games industry is growing at 26.8% per year and is worth $106 billion, surpassing PC and console games.
Mobile games are extremely accessible, which automatically makes them the platform with the most users.
This leads us to the direct consideration that there is no better way to go when it comes to introducing NFT-based games.
Derek Lau, Game Lead for Guild of Guardians, said:
“We are on a journey to disrupt the gaming industry and to build the future of play-and-earn: A world where gamers can play a game they enjoy, while simultaneously earning and trading as part of a massive, open-world economy. The response to our Coinlist and NFT sales have been phenomenal and goes to further prove this is something that is desired by the market as well”. Â
The GOG community
In addition to its record-breaking sales, Guild of Guardians has already managed to build an extraordinary community through word-of-mouth alone.
In fact, the team has already reached over 370,000 users across Discord, Twitter and Facebook, despite not having allocated a budget for marketing, influencers or advertising.
For this reason, the community has already been generously rewarded with $850,000 through giveaways and referral campaigns.
Finally, to demonstrate its commitment to creating community assets, the team decided to spend 63% of the total GOG token supply on community-driven events and activities.
