How NFTs are changing the publishing industry
How NFTs are changing the publishing industry
NFT

How NFTs are changing the publishing industry

By Amelia Tomasicchio - 6 Dec 2021

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Covers tokenized or reinterpreted by crypto-artists, articles published on blockchain and much more. NFTs are entering all sectors, from art to tourism and now the publishing industry.

A case of NFTs in publishing industry

An important contribution to an industry that, for example, has been in crisis for years. In 2020, the average publishing turnover fell for 9 out of 10 companies. A way then to monetize more culture and information making thanks to this particular application of blockchain technology.

And so it was no surprise that the first magazine totally made in NFT would also arrive. It’s The NFT Magazine, whose second issue has been published on Opensea’s platform.

The NFT Magazine in details

In the past few days, The NFT Magazine organized a private sale for its community which sold out with about 450 copies, so now about 250 copies are left for the public sale.

This second issue of the NFT Magazine is with Coldie on the cover, a famous 3D artist who sold his crypto art for about 120’000$ and now it is selling his Snoop Dogg-dedicated NFT for more than 750’000$.

Also the first issue of The NFT Magazine had an important artist on the cover: Hackatao, which was sold on November 2nd in less than 24 hours, selling 500 copies for about 90k$.

The NFT Magazine has been created by Swiss company The Cryptonomist together with Italian company ArtRights. Other partners include Zilliqa, Bitcoin Cash, Algorand, Poseidon Group, Amazix and The Nemesis.

NFT publishing industry
Two issues of The NFT Magazine have already been released

Benefits and rewards for holders

People that will buy The NFT magazine will have the rights to vote on the next steps of the projects, empowering the readers and letting them choose their preference on what to read. In fact, the Coldie cover was voted by the readers community indeed.

Also, users that will have both the first two issues of The NFT Magazine in their wallet will have the chance to receive one collectible for free. This is Cryppo, the team mascot.  

Collectibles are indeed one of the most interesting trends in the NFT space, and they are selling for 750K dollars during the last 30 days, according to nonfungible.com data.

Crypto Punks and Bored Apes are the most known projects in this field, but there is much more.

NFT magazine contents

Going back to the NFT Magazine, a few days ago, the contents that readers will find inside the magazine were also revealed: not only the cover and an exclusive interview with Coldie, but also an analysis of trends in collectibles; a top 25 of the best projects, a top 10 of the best collectors and their interviews and much more.

While the first drop of the magazine had a limited edition of only 500 copies, this second edition will be in 700 copies. Unsold copies will be burned to ensure the rarity of the NFTs.

Burning is, in fact, a common modality in the NFT and crypto world in order to provide an interesting scarcity for collectors, in a similar way to the art market.

How to buy The NFT Magazine

As is common with the NFT world, the NFT Magazine will be on sale on OpenSea. 

To buy these NFTs, you will need to have Metamask or another wallet compatible with Wallet connect (e.g. Eidoo) and some Ethereum to spend for gas fees.

Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist. She is also a marketing teacher at Digital Coach in Milan and she is writing a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector.

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